Nateeva is a US fragrance brand founded by Jay McSherry and Hope Freeman in 2015. "Nateeva is a collection of fragrance products designed to let your senses take you on an exotic journey to places you’ve visited—or have wished to travel to. When you dream of these destinations, euphoric and fragrant, the feeling of contentment that envelops you can be enthralling. Each Nateeva fragrance is inspired by the native flowers of exotic locations." – a note from the brand.