Cult-favorite Cult Gaia is best known for its sculptural bags and accessories that play with natural textures and materials. In 2024, the Los Angeles-based brand expanded into fragrance, introducing a collection of unisex perfumes that extend its signature design philosophy–each perfume housed in a distinctive, artful bottle that feels as considered as the scent inside.
Each perfume is designed to capture a distinct mood. Whether you’re stepping into confidence before a busy work day or effortless sensuality during an evening out, there’s a Cult Gaia fragrance for every moment.
Which Cult Gaia Fragrance Are You?

For the empowered entrepreneur: CULT GAIA Zan
Inspired by the Farsi word for “woman,” Zan is an invigorating, empowering perfume that opens with luminous notes of white incense firabs and Guatemalan cardamom. Its heart features ambrette and amrox, adding an irresistible earthiness. Finally, a spark of pink pepper cuts through the softness, bringing a subtle, uplifting spice that keeps the composition alive.

For the sun-chaser: CULT GAIA Noor
A fragrance that captures the feeling of being kissed by the sun, Noor opens with black pepper and geranium for a fresh, radiant spark. At its heart, French rose and lavender soften the composition with a softer side. The base of Haitian vetiver and incense adds depth, lingering on the skin.

For the modern muse: CULT GAIA Mast
Fresh and modern, Mast is an oriental floral fragrance that knows how to make an entrance. It opens with Italian bergamot and airy orange blossom, both bright and unforgettable, before revealing a heart of creamy tropical coconut layered with earthy Haitian vetiver. Finally, it settles into a warm base of amber and tonka bean for a soft yet confident finish.
How to Discover Cult Gaia fragrances on Scentbird
Not sure which Cult Gaia fragrance to commit to yet? With Scentbird, you can explore Zan, Noor, and Mast through a monthly subscription, allowing you to test each unisex scent based on your mood before committing to a full bottle.
