An increasing number of designer, niche and artisan perfumers are riding the tidal wave of unisex fragrance trends, but in reality every fragrance is genderless, neutral and unisex.

It’s true that if you wear a fragrance labeled Pour Homme won’t make you a less of a woman just as wearing Shalimar or N.5 or every other “perfume” will not hurt your masculinity.

Fragrance is all about feeling. About how you feel when the scented molecules hit your nostrils.

Do you believe in food, music, books or even art being divided in gender defining categories? I certainly do not.

The issue of gender in perfumery is a question of marketing, not essential for determining the quality of perfume itself. In fact, it is all about preference.

In today’s world where there are so many divides and restrictions, do not allow yourself to be restrained by invisible and ridiculous limits when it comes to fragrances.

In Ancient Rome, the wealthier Romans perfumed their every belonging, starting with their bodies and finishing with their undergarments. The more flowers used in the scent, the higher the status. And gentlemen in Victorian era preferred floral Eau de Parfum to Eau de Cologne. And the world did not end!

Life is short, wear the fragrance you like!

Go on, let your fragrance translate luxuriousness and represent your creative persona.

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