Scentbird Blog
Banner
  • Scentbird Blog
  • Find Your Scent
  • Shop Now
Interviews

Step Up Your Self-Care Game with Pursoma

by Marianne Mychaskiw 10/17/2019
written by Marianne Mychaskiw 10/17/2019

Sometimes, the inside-out approach works best. As founder of Pursoma, a range of detox bath soaks, Shannon Vaughn takes this method to heart with her 360 attitude to self-care. The range has just landed on Scentbird.com, so we caught up with Vaughn to find out why she decided to start the brand, her favorite products, and more in the below interview.

Table of Contents

  • 1 1.Prior to starting Pursoma, you were a model — what made you want to branch out and launch your own brand?
  • 2 2. What was it about bath soaks that you found intriguing?
  • 3 3. What was the process like in seeking out these potent detox ingredients for the range?
  • 4 4. What are your three favorite products from the line, and why?
  • 5 5. What can we expect in the future from Pursoma?

1.Prior to starting Pursoma, you were a model — what made you want to branch out and launch your own brand?

After working in fashion I explored many different lines of work in different areas of interest. I lived in the middle east for nearly a decade and spent a lot of time working on digital navigation systems, creating maps and guides for things to do in different cities in the gulf region. When I returned to the USA, I enrolled full time as a student and earned a duel degree with a major in philosophy and minor in ancient math and sciences. During school I became really ill, and sought alternative remedies to heal myself, with tremendous success I decided I wanted to create a company that made wellness products aimed at detox and self rejuvenation – after a brief stint at Georgetown med school , I withdrew, moved to nyc and started pursoma

2. What was it about bath soaks that you found intriguing?

It’s not the bath soak, its about the bath being a vessel to heal the body. You are immersed in warm or hot water which feels nurturing to the human since we grew as babies immersed in water.

The bathwater opens all your pores, and whatever potent and healing ingredients you pour into the bath, they are absorbed, that’s why pursoma works so hard to source all of our own ingredients directly with farmers and bring them fresh to the customer. 

3. What was the process like in seeking out these potent detox ingredients for the range?

It was creating formulas that were both detoxifying and relaxing to the body and then finding where the best ingredients for these formulas originated, and then going there; to the location.

4. What are your three favorite products from the line, and why?

I love the digital detox, It is strong and detoxifying and speaks to the necessity to disconnect and unplug. I am crazy about our new body oil pursoliel, the caladula flowers were grown at the pursoma farm and then harvested and dried and distilled into the oil.

Lastly I love our just breathe ritual , its a sinus clearing , senses open overload of essential oils which are infused into the grey sea salts , its sold in 2019 to ulta.

5. What can we expect in the future from Pursoma?

We are working now with line extensions that focus on everything to do with the bath ritual , pre bedtime we all could use more deep sleep. 

Don’t forget, members have access to all skincare, wellness, fragrance and makeup as part of any Scentbird subscription.

Follow us on Instagram @Scentbird for more wellness drops

Scentbird is your digital destination for all things fragrance, skincare, makeup, wellness and more – updated monthly. Upgrade your beauty and grooming routine: trying something new every month. Starting at just 14.95/mo.


bath soaksPusomaself-care
0 comment
0
FacebookTwitterPinterestTelegramEmail
Marianne Mychaskiw

Marianne is the senior copywriter for Scentbird and Deck of Scarlet. Before landing here, she worked as a copywriter for a few different beauty brands, and was a beauty editor for many years. She likes long walks on the beach, basically every fragrance NEST launches, and the Spice Girls

Related Posts

Scentbird’s Exclusive Interview with Lola Tillyaeva, Founder of...

Forest Noir Eau de Parfum: Exclusive Interview with...

Tapping Into the Fountain of Youth with Dr....

Scentbird’s Exclusive Interview with Alicia Grande, Founder of...

Exclusive: Talking Floral Notes and Fantasia with Anna...

Eat your way to fabulous skin with Sundaily

Joanna Vargas Talks Skincare Heroes & Celeb Faves...

INTERVIEW WITH JEREMY ADELMAN THE CREATIVE FORCE BEHIND...

Exclusive Interview with Elie Tahari

Make Over Your Beauty Routine With Hollywood’s Fave...

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Popular Posts

  • 1

    Find Your Perfect Scent With The New Scentbird Quiz

    01/12/2021
  • 2

    Canada, we’re headed your way

    09/01/2021
  • 3

    5 Best Smelling Women’s Favorite Men’s Cologne

    03/16/2017
  • 4

    Top Ten Sexiest Colognes for Men

    04/28/2017
  • 5

    Which one is better? Versace Bright Crystal Absolu Vs Bright Crystal

    07/29/2021

Follow Us

Facebook Twitter Instagram Pinterest

Recent Posts

  • SCORE UP TO 25% OFF THESE PERFUMES IN OUR LONG WEEKEND SALE*

    05/25/2022
  • SCORE UP TO 25% OFF THESE COLOGNES IN OUR LONG WEEKEND SALE*

    05/25/2022
  • Brand Spotlight: Eau de Juice

    05/23/2022
  • 2022 Perfume of the Month: Vince Camuto Floreale

    05/16/2022
  • June 2022 Cologne of the Month: English Laundry Castle Noir

    05/16/2022
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Scentbird Blog
  • Find Your Scent
  • Shop Now
 

Loading Comments...