Scentbird Blog
Banner
  • Scentbird Blog
  • Find Your Scent
  • Shop Now
Interviews

Scentbird’s Exclusive Interview with Alicia Grande, Founder of Grande Cosmetics

by Marianne Mychaskiw 10/09/2019
written by Marianne Mychaskiw 10/09/2019
Alicia Grande

When in doubt, opt for a strong lip and dramatic lash ― that’s Alicia Grande’s attitude. As founder and CEO of Grande Cosmetics, the beauty pro began her range in pursuit of longer lashes, and the company only grew from there. We spoke to Grande to find out about her makeup bag staples, her favorite innovations so far, and what’s next for the brand. 

Table of Contents

  • 1 Tell us about how Grande Cosmetics started. What inspired you to launch this brand?
  • 2 What are some of your favorite products you’ve created so far and why?
  • 3 What are a few products you think no makeup bag should be without?
  • 4 What is the most impactful or empowering thing you’ve learned about beauty?
  • 5 What can we look forward to seeing from the company in the future?

Tell us about how Grande Cosmetics started. What inspired you to launch this brand?

My mother has always worked as a brand ambassador for cosmetics brands, so I have been fascinated by beauty products from a very young age. It wasn’t until I was given the opportunity to host a radio show focused on wellness and beauty that I got my first start in the industry. 

There, I spent my time interviewing top doctors and research analysts in the field. I was introduced to a lash-enhancing formula that was said to give me lush, long-looking lashes. At the time, my lashes were looking less than perfect after going through hormonal changes during pregnancy. I decided to give the formula a try and the results were incomparable to any mascara or false lash I’ve tried!

I couldn’t believe how confident having my own beautiful, thick-looking natural lashes made me. I thought to myself, “…with the last name Grande, I need to make this product my own and give every woman the ability to have the lashes of their dreams”! 

That is how Grande Cosmetics and its hero product, GrandeLASH-MD Lash Enhancing Serum, were born.

What are some of your favorite products you’ve created so far and why?

Right now, I am loving our entire lash enhancing collection! What’s better than achieving the perfect lash extension look without needing to visit a salon?

I’ll give you a little tip: the trick to perfecting your mascara application is to apply GrandePRIMER Pre-Mascara Lengthener and Thickener to your lashes right before your mascara. The white, fiber-infused formula not only works to build and thicken each individual lash but creates a base to make your mascara incredibly longwearing. 

Immediately following your GrandePRIMER application & before it dries, coat your lashes with GrandeMASCARA Conditioning Peptide Mascara to darken and lengthen your lashes even more. You’re going to be blown away with the results!

What are a few products you think no makeup bag should be without?

I couldn’t live without our GrandeLIPS Plumping Liquid Lipstick. The creamy formula is infused with Volulip and Hyaluronic Acid to provide an extra dose of moisture and plumping power, so your lips will never look dry or creased like some liquid lipsticks can do. The precision tip applicator also makes it incredibly easy to apply; just trace the shape of your natural lip contour – no lip liner needed. Now that we’re heading into the fall season, the shade Vintage Rose is my go-to.

What is the most impactful or empowering thing you’ve learned about beauty?

Beauty products have an amazing quality of inspiring confidence in people in all walks and seasons of life. Whether it’s the busy, stay-at-home mom who needs an extra pick-me-up or the college-aged woman who’s looking for cruelty-free products to add to her routine, it is so rewarding to hear stories about how my products have truly changed the lives of others…They’re powered by potent skincare ingredients that work to enhance your own natural beauty, not cover it, so you can feel like your true, best self when you wear them – even our mascaras and lipstick!

I am also incredibly honored to have the ability to support initiatives such as T.E.A.L. Louisa M. McGregor Ovarian Cancer Foundation, Susan G. Komen, and Gabrielle’s Angel Foundation. Not only do they contribute to groundbreaking work, but the people work behind the scenes at these foundations truly care about making a lasting impact to improve other people’s lives and raise awareness.

What can we look forward to seeing from the company in the future?

I love that I can help women tap into their inner confidence! It’s what I love most about my company and what Grande Cosmetics stands for. Stay tuned for even more beauty solutions that work from the neck up!

Follow @Scentbird on Instagram for more makeup finds, steals, and inspiration!

Don’t forget, members have access to all skincare, wellness, fragrance and makeup as part of any Scentbird subscription.

Scentbird is your digital destination for all things fragrance, skincare, makeup, wellness and more – updated monthly. Upgrade your beauty and grooming routine: trying something new every month. Starting at just 14.95/mo.


Grande Cosmetics
0 comment
0
FacebookTwitterPinterestTelegramEmail
Marianne Mychaskiw

Marianne is the senior copywriter for Scentbird and Deck of Scarlet. Before landing here, she worked as a copywriter for a few different beauty brands, and was a beauty editor for many years. She likes long walks on the beach, basically every fragrance NEST launches, and the Spice Girls

Related Posts

Scentbird’s Exclusive Interview with Lola Tillyaeva, Founder of...

Forest Noir Eau de Parfum: Exclusive Interview with...

Step Up Your Self-Care Game with Pursoma

Tapping Into the Fountain of Youth with Dr....

Exclusive: Talking Floral Notes and Fantasia with Anna...

Eat your way to fabulous skin with Sundaily

Joanna Vargas Talks Skincare Heroes & Celeb Faves...

INTERVIEW WITH JEREMY ADELMAN THE CREATIVE FORCE BEHIND...

Exclusive Interview with Elie Tahari

Make Over Your Beauty Routine With Hollywood’s Fave...

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Popular Posts

  • 1

    Find Your Perfect Scent With The New Scentbird Quiz

    01/12/2021
  • 2

    Canada, we’re headed your way

    09/01/2021
  • 3

    5 Best Smelling Women’s Favorite Men’s Cologne

    03/16/2017
  • 4

    Top Ten Sexiest Colognes for Men

    04/28/2017
  • 5

    Which one is better? Versace Bright Crystal Absolu Vs Bright Crystal

    07/29/2021

Follow Us

Facebook Twitter Instagram Pinterest

Recent Posts

  • Spotted on PerfumeTok: The@professorperfume Perfume Guide

    05/26/2022
  • Command Attention With @professorperfume’s Top Cologne Picks

    05/26/2022
  • SCORE UP TO 25% OFF THESE PERFUMES IN OUR LONG WEEKEND SALE*

    05/25/2022
  • SCORE UP TO 25% OFF THESE COLOGNES IN OUR LONG WEEKEND SALE*

    05/25/2022
  • Brand Spotlight: Eau de Juice

    05/23/2022
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Scentbird Blog
  • Find Your Scent
  • Shop Now
 

Loading Comments...