Your monthly Scentbird box is more than just a new fragrance—it’s an experience curated by a team that’s as passionate about scent as you are. But who are we, exactly? Our company is a unique blend of global talent and centralized operations. While our team collaborates from all over the world, our operational heart beats at the Scentbird HQ. This is our official Scentbird headquarters in New Jersey. We’re excited to introduce ourselves, share how we work, and show you the people who bring our family of brands to life every single day.
The Scentbird Story
Our Founding and Mission
Have you ever stood in a department store, overwhelmed by countless perfume bottles and wishing you could just try a few at home? That exact feeling is what sparked the idea for Scentbird. We believe that discovering new fragrances should be a personal and enjoyable experience, not a stressful or expensive one. Our mission is to completely change the way you shop for perfume, making it easy and fun to explore a world of scents from the comfort of your home. This allows you to build a collection that truly reflects who you are, one scent at a time.
Founded in 2013 by Mariya Nurislamova
It all started back in 2013 with our founder, Mariya Nurislamova. She was tired of the traditional fragrance counter experience, where you’re forced to make a snap decision on a scent that costs a small fortune. She envisioned a service that would let people “date” perfumes before committing to a full bottle. This passion for a better way led to the creation of Scentbird, a subscription service designed for the modern fragrance lover who values choice, flexibility, and personalization in their beauty routine.
A Mission to Revolutionize Perfume
Our core mission has always been to put the power of choice back in your hands. We want to remove the guesswork and high cost from finding a new favorite scent. By offering a flexible subscription, we empower you to build a personal fragrance collection that evolves with your tastes and moods. It’s about more than just perfume; it’s about self-expression and the confidence that comes with finding the perfect scent for any occasion, without the pressure of a big financial commitment. We make luxury fragrance an accessible, everyday experience.
How Scentbird Works
The Monthly Subscription Model
We designed the Scentbird experience to be as simple and enjoyable as possible. Our monthly subscription is your passport to the world of fragrance, offering ultimate flexibility and choice. Each month, you get to select a new scent to try from our extensive collection of authentic designer and niche fragrances. We then send you an 8 mL spray, which is the perfect travel-friendly size and contains enough perfume to last you for 30 days. This way, you can fully experience a scent and decide if it’s right for you before ever thinking about a full bottle.
Explore Over 600 Designer Fragrances
Choice is at the heart of the Scentbird experience. Our library features over 600 fragrances from top brands you know and love, as well as niche designers you’ll be excited to discover. Whether you’re into fresh, floral, woody, or spicy scents, our curated collection has something for everyone. You can use our recommendation tools to find new matches or browse our catalog to add your long-time favorites to your queue. Your next favorite scent is always waiting to be found in our ever-expanding collection.
Starting at $16.95 Per Month
We believe luxury should be accessible to everyone. That’s why our subscription starts at just $16.95 per month. For less than the price of a few fancy coffees, you get to explore the world of high-end fragrance without the high-end price tag. This affordable model makes it easy to build a diverse fragrance wardrobe, so you can have a different scent for every mood, season, or occasion. It’s a smart and simple way to indulge in a little bit of luxury every single day, making perfume a fun part of your routine.
More Than Fragrance: Our Family of Brands
While our journey began with perfume and cologne, we’ve since expanded our passion for high-quality products into other areas of beauty. We wanted to bring the same discovery model to makeup and skincare, creating a family of brands that share our commitment to excellence and innovation. These brands are developed in-house, allowing us to ensure every product meets our high standards and delivers an experience you’ll love. It’s all part of our mission to help you find your favorites across every step of your beauty routine, from start to finish.
Goodhabit
Meet Goodhabit, our clean skincare line designed for the modern, digitally-connected lifestyle. We know that screen time can take a toll on your skin, so we created formulas that protect against blue light and other environmental stressors. Goodhabit products are packed with effective, skin-loving ingredients to give you a healthy, radiant glow. It’s skincare that works as hard as you do, helping you build good habits for life by providing simple solutions for complex skin concerns in our always-on world.
Deck of Scarlet
For the bold and creative, there’s Deck of Scarlet. This is our makeup line that’s all about high-performance formulas and unapologetic self-expression. From vibrant eyeshadow palettes to long-lasting lip colors, Deck of Scarlet offers pro-level quality that encourages you to play with your look. We create products that are versatile, intensely pigmented, and always cruelty-free, so you can create any look you can imagine with confidence. It’s makeup that empowers you to break the rules and define beauty on your own terms.
Our Growth and Culture
From Startup to Industry Leader
What started as a simple idea has grown into a thriving community and a leader in the beauty subscription space. We are incredibly proud of our journey and the milestones we’ve achieved along the way. Our growth is a direct reflection of the passion our customers have for discovering new products and the dedication of our amazing team. We’ve worked hard to build a company that not only delivers a fantastic service but also fosters a culture of innovation and creativity, always pushing to make the Scentbird experience even better for our members.
Team Growth from 3 to Over 140 Employees
Our team is the heart of Scentbird. We’ve grown from a small founding team of just three people to a diverse and talented group of over 140 employees spread across the globe. Each team member brings a unique perspective and skill set, contributing to the collaborative spirit that drives our success. This incredible growth allows us to innovate faster, serve our customers better, and continue expanding our vision for the future of beauty discovery. We are always looking for passionate people to join our team.
Financial Milestones and Recent Funding
Our community’s support has fueled incredible growth, allowing us to reach significant financial milestones. As of 2024, Scentbird has achieved $43.9 million in revenue, a testament to the value our subscription provides to hundreds of thousands of members. This financial strength enables us to continually invest in our technology, expand our fragrance and product offerings, and improve the overall customer experience. We are excited about our trajectory and remain focused on sustainable growth as we continue to redefine the beauty industry.
A Remote-First Workplace
We believe that talent knows no borders, which is why we’ve embraced a remote-first work culture. This approach allows us to build a diverse team of the best and brightest minds from around the world, creating a rich and dynamic work environment. Our commitment to flexibility and work-life balance empowers our employees to do their best work, wherever they are. We use modern tools and foster strong communication to ensure everyone feels connected, supported, and part of a unified team, no matter the distance.
Connecting Across 17 Time Zones
Our remote-first model means our team is truly global. Scentbird employees collaborate across 17 different time zones, bringing a wealth of different cultural perspectives and experiences to our company. This global mindset enriches our creativity and problem-solving abilities, helping us better understand and serve our diverse customer base. We’ve built a culture of trust and asynchronous communication that makes this global collaboration seamless, proving that great work can happen anywhere and at any time.
Recognized as an Employment Partner of the Year
We are honored to be recognized for our commitment to our community. Scentbird was named “Employment Partner of the Year” for our efforts in helping local community members find meaningful employment. This award highlights our dedication to making a positive impact beyond the world of beauty. We believe in creating opportunities and supporting the communities where our team members live and work, and we are proud to be a company that contributes to economic growth and stability.
Scentbird Headquarters
Our Corporate Office Location
While our team is distributed across the globe, our operational heart is based in the United States. Our headquarters serves as the central hub for our logistics and corporate functions, ensuring that every subscription box is packed with care and sent out to our members on time. Having a physical headquarters helps ground our remote team and provides a base for our core operations. This allows us to seamlessly manage a complex and growing business while our team members enjoy the flexibility of working from anywhere.
401 Cottontail LN, Somerset, NJ 08873, USA
Our official corporate address is located in Somerset, New Jersey. This facility is a key part of our infrastructure, housing essential parts of our business that make the Scentbird experience possible. While you can always reach us online through our customer service channels for any questions about your subscription or our products, our New Jersey office stands as our formal base of operations in the U.S. It’s the place where the magic of shipping thousands of fragrances each month happens.
Mariya, Founder & CEO: The Vision Behind Scentbird
Every morning I spray Soleil de Capri by Montale and Stay in. The white floral and citrus combo is basically a quick trip to Italy with all of its Mediterranean goodness, sans the Corona scares.
To add this sunny, uplifting Montale fragrance to your queue, click here: https://www.scentbird.com/perfume/montale-soleil-de-capri
Isamar,
Vice President of Marketing & Owned Brands
Every morning I spray on Versace Bright Crystal, and it makes me feel like I’ve got places to go and people to see. The floral notes remind me of spring in Central Park, and even though I can’t leave the house, Versace Bright Crystal makes me feel like I am already there.
To add this Scentbird fan favorite fragrance to your queue, click here: https://www.scentbird.com/perfume/versace-bright-crystal
Sergei,
COO and Founder
I spray CONFESSIONS OF A REBEL Almost Single every day, even though I’m working from home because it reminds me of our office. It makes me more organized and productive.
To add this niche marvel by CONFESSIONS OF A REBEL to your queue, click here: https://www.scentbird.com/perfume/confessions-of-a-rebel-almost-single
Benny,
Director of Product Design
While I’m working from home, I still want to look and feel my best, and using Dolce & Gabbana’s INTENSO every morning makes me feel like I can start the day fresh and smelling like a million bucks! Couple of sprays, and I’m ready to jam.
To add Intense to your queue, click here: https://www.scentbird.com/perfume/dolcegabbana-intenso
Follow @Scentbird on Instagram for more WFH essentials, steals and inspo!
Frequently Asked Questions
How much perfume do I actually get each month? Each month, you’ll receive a sleek 8 mL spray vial. This size is perfect for travel and gives you enough fragrance to apply every day for 30 days, so you have plenty of time to decide if you truly love a scent before considering a full-size bottle.
Are the fragrances you offer authentic? Absolutely. We guarantee that every fragrance in our collection is 100% authentic. We source our perfumes and colognes directly from the top designer brands and authorized distributors, so you can feel confident that you’re getting the real deal every single time.
With so many options, how do I find a scent I’ll like? We know that a library of over 600 fragrances can seem like a lot, but we’ve made it easy to find your next favorite. You can use our recommendation tools and quizzes to get personalized suggestions based on your preferences. The best part of the subscription is the freedom to experiment without risk, so you can have fun discovering what works for you.
Do you sell anything besides perfume and cologne? Yes, we do! While fragrance is our first love, we’ve also created our own family of brands. Goodhabit is our clean skincare line designed to protect your skin from modern stressors like blue light, and Deck of Scarlet is our high-performance makeup line for anyone who loves to get creative with their look.
Your headquarters is in New Jersey. Can I visit to shop or pick up my order? While our operational hub is located in Somerset, New Jersey, it isn’t a retail storefront. This location is the heart of our logistics, where we handle packing and shipping to get your monthly selections to you. For all your shopping needs and any questions, our website is the best place to connect with us.
Key Takeaways
- Find Your Signature Scent Smartly: Scentbird lets you “date” perfumes before committing. For a monthly fee, you get a 30-day supply from a library of over 600 fragrances, making it easy and affordable to build a collection that’s uniquely you.
- Discover More Than Just Perfume: Scentbird applies its discovery model to a full range of beauty products. You can also find your next favorites from their in-house brands, like Goodhabit skincare and the bold Deck of Scarlet makeup line.
- Powered by a Global Team: While the operational hub and official headquarters are in New Jersey, Scentbird thrives on a remote-first culture. The company is built by a diverse team working across 17 time zones to bring your monthly subscription to life.
