Occasion Perfume 101 Perfume of the Day

New Year, New You: MMMM… by Juliette Has A Gun

Mmmm By Jhag

New Year, New You: MMMM… by Juliette Has A Gun

What does femininity smell like? Surely, there are as many answers as there are women in this galaxy, yet Juliette Has A Gun definition of casual, understated and classical womanliness instantly draws the picture of inner goddess.

Born from the unyielding desire of reinvention and making a fresh start without relying on that House of Ricci name and heritage, MMMM by Juliette Has A Gun is much more than run-of-the-mill sweet, spicy lush white floral: it’s a finished masterpiece of breathtaking, yet subtle fragrant beauty that’s impossible to find ordinary.

Sensual raspberry…MMMM is full of mysterious fragrant paradoxes – sensual yet unostentatious, warm and fresh at the same time, creamy yet bracing, an embodiment of the First Day of the New Year.

The distinct beauty of MMMM lies in its visual fragrant conception, escaping the narrowing labyrinth edges of what the renowned perfumers call linear development.

Rather than a straight line, you need to envision MMMM as an inverted pyramid of scents, which fall down to the dry-down as sand clocks.

The opening notes of neroli are melted into the potent floral heart of raspberry, geranium, orange flower, jasmine Sambac, tuberose, and iris, rotating and showing its fragrant capacity as if they are riding the carousel..

The dry down is marked by woodsy vanilla and creamy caramel tones, with patchouli, sandalwood, salicylates, but they have not “swallowed” the previous accords, with the raspberry echoing with floral songs sang with rough woody voices and creamy, vanillic soprano voice.

“MMMM… I was thinking about this indescribable onomatopoeia when I created the fragrance. Behind that sound, that murmur, pronounced almost internally, lies a world of hidden pleasures that goes beyond words… A gourmand accord of Vanilla and Neroli. An olfactive sweetness that regales the senses and provokes immediate pleasure. MMMM… is a forbidden fruit, advised, recommended even.” – Romano Ricci

If Romano Ricci’s goal was to design a scent it would be impossible to make a fresh start without, then I am happy to tell the world that they have succeeded with flying colors.

This JHAG perfume is as optimistic as the first day of the new year, powdery, promising, delicate as silk sliding on a woman’s shoulder. It is simply a feminine scent, with powdery raspberry, fragile, flowery, fresh… For a fresh start in 2017!

Wear this perfume on the first days of 2017, and you will have the best supporting act to succeed in the year that will bring myriad of scents, wrapped in the elusive bow we call memories…..


Scentbird is a luxury fragrance subscription service that sends you a 30-day supply of a fragrance of your choice for $14.95/month.
You’ll receive a selection of fragrances each month for $14.95, and add other perfumes you want to try to your queue for an upcoming delivery.
For $14.95, Scentbird is your monthly pass to fragrant elegance, chicness and refinement.
To join Scentbird or learn more about this luxurious fragrance please click here 

Leave a comment

Your email address will not be published. Required fields are marked *