Last night, we crowned the winners of the Second Scentbird Digital Fragrance Awards, a celebration of fragrance as art, memory, and pure emotional force.

Here at Scentbird, we know that scent is applied to the skin, but we also know it doesn’t just sit there. It travels—reaching the part of the brain where feeling lives before language can name it. That’s the power we came together to honor.

We had no say in this. We asked you, the true fragrance fans, the ones who feel it on a deeper level, to choose the scents that moved you, stayed with you, and earned their moment. The ones that sparked something real. 

Truthfully, every nominee is a winner. But these are the fragrances that took the spotlight.

Best New Launch | Women’s Popular:

NOMINEES:

Rare Eau de Parfum by Rare Beauty

Daring by Victoria’s Secret

L’originale by Moroccanoil

Donna Born in Roma Extradose by Valentino

Libre Vanille couture by Yves Saint Laurent

L’Interdit Parfum Eau de Parfum by Givenchy

WINNER: Donna Born in Roma Extradose by Valentino

A richer, deeper take on modern vanilla, soaked in rum and blackcurrant with an undeniable presence.

Best New Launch | Men’s Popular

NOMINEES:

Cool Leather by Joseph Abboud

Sugarful Pour Homme by Michel Germain

Dior Homme Parfum by Parfums Christian Dior

Le Male Elixir Absolu by Jean Paul Gaultier

Bleu de Chanel L’exclusif by Chanel

K Parfum by Dolce & Gabbana

WINNER: Bleu De Chanel L’Exclusif by Chanel

We know you were won over by its magnetic blend of amber, labdanum, and woods.

Best New Launch | Men’s Niche

NOMINEES:

Mentor by Mind Games

Savant | Manhattan Cherry by Chris Collins

Buongiorno by Acqua di Parma

Gold by Gisada

Grey Blazer by DS & Durga

Leather Extraits Cardinaux by Memo Paris

WINNER: Savant | Manhattan Cherry by Chris Collins

Black, plump cherry dipped in whiskey, dusted in cinnamon, and wrapped in leather. It rarely gets better than this. 

Best New Launch | Women’s Niche

NOMINEES:

Ave Maria by House of Bo

Blue Talisman Extrait by Ex Nihilo

Chimilka by Vilhelm

Tropical by Arquiste

Delices du Bois by Veronique Gabai

Valaya Exclusif by Parfums de Marly

WINNER: Ave María by House of Bō

It’s a sanctified floral offering, kissed with merlot and made for the devoted. A truly heavenly blend, if you ask us, and the voters, too.

Viral Fragrance:

NOMINEES:

Milk Orchid by Commodity Fragrances

11 11 Lychee by Lake & Skye

Double Dates by Skylar

Fleur Majesty by Kayali

Golden Rule by Phlur

Plush Vanilla by Ariana Grande

WINNER: Milk Orchid by Commodity

A creamy, skin-hugging floral where soft orchid melts into milky warmth, addictive in the quietest way.