This year’s Influencer of the Year goes to Emily Meyers–a true girl’s girl who has built a loyal following by simply keeping it real. With over 583K followers on TikTok and 118K on Instagram, Emily’s content feels like a FaceTime with your older sister: candid, funny, and always filled with tips you didn’t know you needed. Whether she’s sharing her latest beauty finds or everyday routines, her voice is refreshingly relatable.

Emily has a way of highlighting what it actually feels like to be a girl today. From cozy everything showers to thoughtful gestures like putting together period baskets for friends, her content perfectly captures the everyday. Her approach to fragrance is no different; she openly shares things like her most complimented fragrances and the perfumes she would keep in her night-out rotation. 

At the heart of her content, both entertaining and comforting, Emily creates videos that feel like a safe space. And it’s exactly this authenticity, paired with her growing influence, that makes her a standout voice in beauty and a natural choice for this year’s award.