It’s no secret that gourmand fragrances have completely taken over the industry. For years, notes that sound good enough to eat–think vanilla, caramel, hazelnut, and now pistachio–have been dominating fragrance launches. Lately, however, a new wave of favorites have emerged: banana, matcha, and marshmallow perfume.
You’ve probably seen these three notes being talked about by your favorite beauty editors and perfume influencers already. Perfume enthusiasts can’t seem to get enough; after all, these trending notes are redefining what modern gourmand perfumes smell like with their sheer playfulness. That is the beauty of perfume: there are times when we think we know what we like, but then we’re hit with a scent so unexpected, so daring, that the pull becomes even stronger. Curious? Let’s dive into these trending notes worth exploring.
Marshmallow Perfume Is Having a Major Moment
Last April, Spate reported that marshmallow perfume has grown by 266.4% year-over-year across platforms, while search interest alone has increased by 179.1%. Sweet and airy, this fragrance note adds an irresistible softness to a fragrance. It’s also cozy, like a hug after a long day.
A popular choice is KAYALI’s Yum Boujee Marshmallow 81, which is sugary and soft with marshmallow, strawberry, and whipped cream notes, balanced by deeper layers of musk, vanilla, and ambroxan. Another Scentbird favorite, IRFE Marshmallow Musk, leans more romantic, blending marshmallow with Earl Grey tea, magnolia petals, and powdery musk.
Le Labo Thé Matcha 26 and New Wave of Matcha Fragrances
Of the three, matcha is nothing new–last December, we even declared that matcha perfume was having a decade, not a moment. Known for adding a balance of creaminess and earthiness to fragrances, the note leans towards modern rather than overly dessert-like. This definitely contributed to its popularity, showing up in perfumes such as LE LABO Thé Matcha 26 and KAYALI Freedom Musk Matcha 45.
Banana Perfume Might Be the Next Big Niche Fragrance Trend
Banana may sound unexpected in fragrance, but the tropical note is quickly becoming one of the fastest-growing scent trends in gourmand perfume. According to Spate, banana fragrance interest has increased by 999% year over year, signaling a growing appetite for playful scents that still feel elevated.
Banana happens to be a star note in NATIVUS PARFUMS Ambrosia Imperiale, luxurious and unique. It is blended with rum, Brazilian orange, Ceylon cinnamon, jasmine, and dates for a rich gourmand composition that feels unexpectedly refined
FAQ Section
What is a gourmand fragrance?
A gourmand fragrance is a perfume built around edible-smelling notes such as vanilla, caramel, marshmallow, chocolate, pistachio, banana, or matcha. These scents often feel warm, sweet, cozy, or dessert-inspired.
Why is marshmallow perfume trending?
Marshmallow perfume is trending because it offers a soft, airy sweetness that feels cozy without being too heavy. It adds a fluffy, creamy texture to gourmand fragrances and works well with notes like musk, vanilla, strawberry, and tea.
What does matcha perfume smell like?
Matcha perfume usually smells creamy, green, earthy, and slightly powdery. Unlike very sweet gourmand perfumes, matcha fragrances often feel more modern, balanced, and wearable.
Is banana perfume becoming popular?
Yes, banana perfume is emerging as a niche gourmand fragrance trend. It brings a playful tropical sweetness that can feel elevated when blended with notes like rum, orange, cinnamon, jasmine, or vanilla.
What are the biggest gourmand perfume trends right now?
Some of the biggest gourmand perfume trends include marshmallow, matcha, banana, pistachio, vanilla, caramel, and creamy dessert-inspired notes. Modern gourmands are becoming more playful, layered, and less traditionally sugary.
