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Atelier Bloem: Inspired by Amsterdam’s Bloemenmarkt

Atelier Bloem Reworked Nieuw Amsterdam Visual


Atelier Bloem: Inspired by Amsterdam’s Bloemenmarkt

It’s one thing to enjoy a lovely floral bouquet from time to time, and another to live in a city where literally thousands of them are freshly available in an enormous floating market. Amsterdam’s Bloemenmarkt (flower market) is world-renowned for its endless displays of bright blooms – and Atelier Bloem Nieuw Amsterdam and Extraordinary Tulip dazzle with its full, floral brilliance.

Founded by industry veterans Andrew Goetz and Matthew Malin, Atelier Bloem is a new line of bespoke unisex eau de parfums that combine the freshness of floral notes with a sophistication and polish suitable for anyone to wear well. Each scent features stunning regional floral accents, which are creatively distilled into fragrances inspired by tradition and infused with a hyper-contemporary elegance.

Nieuw Amsterdam By Atelier BloemNieuw Amsterdam

Nieuw Amsterdam stays cool and sophisticated with spicy geranium rose and ginger notes. A touch of green florals infuses the heart with refreshing nuances along with a exotic base of spicy oud, musk, and amber.

Extraordinary Tulip By Atelier BloemExtraordinary Tulip

Extraordinary Tulip’s crisp ivy, sweet freesia and bright bergamot fade into sheer Atlas tulips, and a watercolor wash of violet and jasmine in this effortlessly mysterious fragrance. Blonde woods and black amber complete the fairy tale.


You’re already sexy, confident, and relaxed. Now it’s time to up your scent game.
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