Some fragrance lines chase trends, while Acqua di Parma’s Buongiorno chases a feeling: everyday moments worth noticing. The brand introduced the original Buongiorno in 2025 as a tribute to Italian summer, and the reaction was immediate enough that the house built out an entire collection around it for 2026. Five fragrances now carry the Buongiorno name, each one a different hour of the same sunny, unmistakably Italian morning.
The Original: Buongiorno
The fragrance that started it all opens with vibrant lemon, spearmint, and rosemary, interlaced with basil and petitgrain. Mandarin leaf and wild lavender carry through the middle, before white musk, cedarwood, and amber settle it into a warm finish. It is less citrus-forward than most Acqua di Parma releases, and also the reason the rest of the collection exists.
Buongiorno Al Bacio: The Morning Kiss
Al Bacio takes its name literally, evoking the tenderness of a morning kiss. Petitgrain, rosemary, and bergamot open the fragrance, moving into a luminous heart of orange blossom, neroli, and angelica. Cedarwood, blonde woods, frankincense, and musk settle it into a soft, musky base that stays close to the skin. It’s gentler than the original, presented as the intimate feeling of waking up next to someone.
Buongiorno Gioco del Destino: The Playful One
Built around yellow mandarin, green mandarin, lemon, and a genuinely unusual note–wheat absolute–Gioco del Destino balances bright citrus freshness against a warm, softly musky finish. The wheat adds a toasted, faintly gourmand depth that keeps it from being a straightforward citrus cologne. Overall, it is more playful and unexpected than the original.
Buongiorno Amore Mio: The Soft Landing
Amore Mio leans into something softer and more textural than the rest of the line. Aldehydes and bergamot open airy and clean, moving into a heart built around cotton flower, hedione, and orris, before settling into a musky base of ambrette, ambroxan, and musk. It’s built to feel like the beginning of a new day, bright and comforting.
Buongiorno Buonanotte: Night Meets Morning
Pink pepper, frankincense, and bergamot open with real contrast, brightness against something darker. Guaiac wood and iris soften things through the heart, before cashmeran, musk, and cedarwood settle into a warm, intimate trail. The moodiest fragrance in the Buongiorno family, built for the hours right before dawn.
Try the Collection
Five fragrances built around the same idea, but genuinely different enough in execution to be worth comparing side by side rather than guessing which one fits. A Scentbird subscription lets you try the Buongiorno line one 8 ml vial at a time, so you can find your favorite hour of the morning before committing to a full bottle.
