Scentbird, Inc., New York, NY 10001
Another Oud description
Oud has quickly become a hot trend in perfume in recent years, to the point where it’s ready to jump the shark at any moment. Every line seems to have at least one oud fragrance in their stable, and what once was striking and odd as a scent, is now as routine as roses.
But that doesn’t mean you can’t have fun with current trends. Iconoclastic perfume house Juliette Has a Gun proves this perfectly with their oud-based fragrance, Another Oud. The title alone tells you what they think of the proliferation of oud scents, and yet have made this overexposed note into something clever and uniquely theirs.
Another Oud opens with a deep raspberry note, with the tangy skin emphasized over the sweet juice. This top note lets you know immediately that there is something different happening in this oud-based scent. The expectation of an oxidized or candied rose is what many JHAG fans might expect, and it’s fun to see them try raspberry instead.
The oud note is shrouded in a synthetic haze of ambroxan and ambroncenide when it appears, so instead of instantly being transported to a Middle Eastern spice market, you’re lost in space instead. The two amber-woody, musky synthetic notes twist and pull at the earthy oud facets, stretching and aerating them until they are weightless.
This is a daring and unusual approach to how oud fragrances normally develop, and it’s tremendous fun. Creating a futuristic oud is exactly what the oud trend needs, and the sly humor of naming this fragrance as blandly as Another Oud, while turning the entire genre inside out is hilarious.
Not only that, but Another Oud is casual and wearable, too. Even though the synthetics keep the spicy notes floating in deep space, this is a versatile weekend or casual night out kind of fragrance. It will add an exotic spin on a typical jeans or khakis look, or you can dress it up with a modern leather profile. Even when JHAG is purposely poking the fragrance industry for its over-reliance on a single note, Another Oud is still a work of art, and a fine oud fragrance.
Juliette Has a Gun can always be counted on to create unusual takes on traditional perfume formulas, and Another Oud is another great example of their tongue-in-cheek approach. Do yourself a favor and wear it to go see the next Star Wars movie – Another Oud might be what Han Solo is wearing the next time he visits the Cantina.