This was one of many perfumes I have tried on my quest to find something that smelled simply of rose and only rose. I didn't want powders, other flowers, or anything other than rose. When you stick your nose in an actual rose, and sniff, is the scent I was looking for. Juicy Couture Viva La Juicy Rose is exactly that. A subtle rose scent. I think it is lovely, fresh, comforting, light, and unique. I say unique as I am finding that many things claim to be rose, but are anything but. Viva La Juicy Rose is to rose fragrance as Michael Kors Michael is to Gardenia fragrance. The only down side is the staying power. The scent is gone by end of day, which can be good sometimes if you like to change up your fragrance from day to evening, but I love this one so much I want it to really last. Im very happy with this one and have already ordered a full sized bottle.