Scentbird, Inc., New York, NY 10001
Viva la Juicy description
Juicy Couture Viva La Juicy is the joyful buzz of youth bottled. It is impossible to wear without a huge grin on your face.
The scent completely embodies the fun-loving, youthful vibe for which Juicy Couture is famous. It smells like caramel studded with pretty purple and pink berries, folded into an orange-flecked vanilla crème, and whipped up into a white floral cloud with jasmine, honeysuckle, and gardenia. Wearing it is the equivalent of wearing one of Juicy Couture’s velour tracksuit bottoms – fun, sweet, and sexy all in one.
There’s a lot going on in this scent. But Viva La Juicy is tremendously easy to understand and to wear. It smells like lush, fruity, candy and sugared berries in caramel and cream. The sort of dessert you’d never order for fear of rotting your teeth…but somehow works to perfection in a scent.
There are hidden depths here too. In the far drydown, the caramel takes on a deep, burnished tone that suggests the nutty richness of praline, with a hint of burned sugar around the edges. This gives the sultry jasmine and gardenia a lovely marshmallowy texture, rendering it almost edible in its deliciousness.
Surprisingly, Viva La Juicy is never too strong or too sweet. Don’t get us wrong – it’s definitely sweet with all that juicy vanilla and fruit-studded caramel. But the hints of bright citrus and the greener, more innocent perkiness of honeysuckle serve to keep the fragrance quick on its feet.
It’s a classic for a reason, guys. Viva La Juicy was one of the first fragrances to pivot deliberately to an audience of rebellious young girls who were throwing off the shackles of their mothers’ perfumes, and to this day, it is an utter joy to wear, no matter what our age.
With its sweet, playful whirligig of caramel, praline, berries, vanilla, and tropical white flowers, Viva La Juicy is still the battle cry of a whole generation of rebellious, modern young girls who wear their femininity on their sleeve (and on their bum).