Scentbird, Inc., New York, NY 10001
Juicy Couture description
Coming from a brand known for its flirtatious, youthful scents focused on fruit, caramel, and vanilla, the original Juicy Couture is surprisingly classical in tone.
Juicy Couture opens with one of the freshest, most transparent tuberose notes we’ve ever smelled. Tuberose is a flower so rich and rubbery that it can take a bit of getting used to - but here stripped down until it is a pale, shimmering green flower with cool, watery fruits. In fact, it smells like an iced tea made with tuberose petals rather than the full, hothouse flower itself. The unusual treatment of the tuberose sets the tone for a very unusual perfume.
The fruity elements help us hone in on the tuberose rather than distract us. The mixture of watermelon, apple, mandarin, and passion fruit could have taken the scent in a crazy direction, but they succeed in forming a coherent, natural-smelling accord that plays nicely with the white flowers. They give the scent a much-needed bite.
Likewise, instead of weighing the fresh, wispy green tuberose down with jasmine or amber, Juicy Couture instead goes for a crystalline white musk. This polishes the tuberose to a high shine and keeps it airy. There is also a hint of lily and hyacinth for a slightly wilted, green note that cuts through the fat of the white flowers. The result is a white floral accord that is rich but light, green but musky.
The trademark Juicy Couture swirls of caramel and vanilla are still there. But because they are surrounded by slightly animalic woods and musk instead of accentuated with berries, the result is smoky rather than syrupy. This alone makes this a very grown-up affair.
On balance, Juicy Couture is a flagship scent that deserves its quasi-legendary status in the fragrance community. In departing from several white floral norms, it manages to surprise and delight, charming even those who profess themselves indifferent to white florals.