Love it. It's not super strong, but I always get compliments when I wear this. Wearing it in a club I've had women tell their friends to smell me, because I smell that good. Women seem to love it, and even men will ask what you're wearing. To me it smells mostly of leather, plum, a little bit of some kind of spice, and oak trees. When it settles (after about 2 hours) the plum fades a little and it's leather and spice, with some oak. Very manly.