Man, the reviews are all over the place! I'm generally a one-cologne kind of guy and decided to break the mold and try scentbird for a while. Historically, my favorite day to day cologne has been Acqua DiGio. It's light and lasts all day. I've never been a fan of darker or "loud" colognes. When I received this sample at first I was overwhelmed at how strong and woodsy it was. But the truth lies somewhere in between some of the other reviews. This cologne DOES last a long time but it DOES weaken a bit, which makes it perfect. Once that initial spray lightens a little, it smells great and I've gotten more compliments than I have in a long time. I immediately bought a 4.5 oz bottle to rotate with the Acqua DiGio. I'm very picky so I don't just buy anything "different". So far, with my experience with ScentBird, I've only liked one other that bears mentioning (and I bought a larger bottle of it is well) is Issey Miyake Nuit D'Issey. Check that one out as well!