Scentbird, Inc., New York, NY 10001
Gucci Rush is as iconic as the Empire State Building. Named for a recreational drug popular in New York during the 1980’s, its bold, red bottle and its heart-stopping rush of florals, fruit, and patchouli were meant to represent a state of intoxication. Instantly recognizable, Rush is a fragrance that will act like a drug upon your senses, rendering you powerless to resist its hypnotic spell.
Rush opens with a dangerously sensual cocktail of exotic florals – sultry Californian gardenia, peppery freesia, green jasmine, and a jammy Turkish rose, all undercut with a thrilling vein of sizzling coriander.
But this isn’t your average fruity floral extravaganza. The bottle, which famously looks like a shiny red cassette, is meant to represent modernity. The modern vibe is reflected in the vinyl that sits front and center at the florals, glazing them with a milky, plasticky tone that adds excitement and the thrill of the new. The overall impression is a clutch of flowers made by a cyborg. It is sexy, weird, and immediately right, which is why this fragrance attained its legendary status.
As the scent progresses, it becomes ever more lush. The creamy florals and the record vinyl note melt into a lactonic peach note that looms over the fragrance like a hyper-pigmented sunset. Juicy and sweet, the peach note mingles with a dark, woody vanilla to form a fruity creaminess that’s simply intoxicating.
Technically, Gucci Rush is a lactonic fruity chypre. Lactonic means milky, and that creaminess comes from the peach, gardenia, and vanilla. The fruity part, well, that’s the peach of course. But chypre? Chypre in this instance simply means a core leafy-green bitterness that is usually supplied by oakmoss, but here is created by an earthy, grassy vetiver root in combination with patchouli.
The result is a bold, unforgettable fragrance that is as narcotic as the woman who wears it. A giant milky peach over fruity florals and sharp spice, all poured on top of a mossy chypre base for a bit of backbone. Expansive and radiant, Gucci Rush is the best legal high we can think of.
Iconic and memorable, Gucci Rush is an intoxicating cocktail of milky peach, white flowers, shiny red vinyl, and peppery coriander over an earthy chypre base.