Scentbird, Inc., New York, NY 10001
Escada’s Magnetism is a wild, all-night party of gourmand, green and floral notes. The first half hour of wearing Magnetism feels like the giddy rush of just having arrived, and abruptly walking into several different conversations occurring at the same time. You can’t track everything happening in the room, but the frenzied, energetic, welcome is contagious and fun.
Typical base notes are tucked into the heart, and floral heart notes make a cameo in the top of the fragrance. All this reconfiguring of the perfume pyramid makes for a daring, unusual, and fun new scent experience.
To start off, Magnetism pulls sweet, plush freesia up from its normal zone in the heart of a floral fragrance, and pairs it with a strong, aromatic basil. There’s also a “greens accord” in the top whose tart, grassy profile courageously tap-dances with the freesia’s sweet, powdery, and full texture. Notes of taut blackcurrant and plumberry take turns guiding the opening between a lush sweetness and sharp, aromatic spice.
The heart is equally compelling and strange. Jasmine, immortelle, lily, iris, a blond wood accord and almond blossom all flow together in the middle phase, and repeat the unique clash of character that the top notes display.
The weight and feel of Magnetism is profoundly creamy, from jasmine’s buttery, full, sensuous profile adhering to the almond blossom’s already rich and sweet personality. Floating above this decadent white floral atmosphere is the faint starlight of soft lily, immortelle, and a strong, velvety-smooth iris note. The iris slowly fuses to the bleached blond wood and creates a pleasant, arid background amid all the buttercream floral intensity.
And just like any fantastic party, the heart of Magnetism has plenty of stamina and stays in its “meet-and-greet” mode for a long time on the skin. If your idea of scented socializing is to hug the wall and not make eye contact, this perfume will be happy to call you a cab.
The dry down phase is where the chill out room sets up. It’s a straight-forward blend of amber, musk, vanilla, and sandalwood. And even though most of these base notes are never shy or reserved in a scent, yet in Escada’s Magnetism, they are gentle shadows of their normally opulent selves.