Scentbird, Inc., New York, NY 10001
Escada’s Joyful is a joyous rainy day in a bottle. It is a light, dewy floral scent memory of skipping puddles on fog-shrouded streets, the quiet scent of wet concrete and the soft sound of water dripping from the eaves of houses.
Black currant sorbet, mandarin and melon are the top notes, with black currant being the most noticeable. Right away Escada Joyful fashions an introspective vibe, with the dry bite of the currants given priority over the bright acidity of mandarin and fleshy sweetness of melon. The fruit notes are extraordinarily light, fleeting background flourishes so the blackcurrant sorbet can take center stage as Joyful opens.
The heart shifts into an all-floral mode, with a demure and nonchalant bouquet of violets, pink peony and pink freesia, magnolia, and cyclamen. The violet and magnolia are the strongest in this bundle of soft petals, and the boisterous, giddy freesia is content to stay in the second row of this floral family portrait. Escada Joyful’s heart relies on quieter floral tones to tell its story – there is no jasmine, rose, or gardenia, and the bold absence of their sultry, sweet, silken textures is refreshing. Joyful’s heart offers a different kind of perfume profile, abandoning the quick fix of simple sensuality to celebrate the wonder of subtler, more complex possibilities.
The dry down arrives in its own time, with a trio of moss, sandalwood, and a delightfully winsome honeycomb accord. These base notes continue the gentle texture of this perfume, and the natural sweet, smooth facet of sandalwood matches the honeycomb’s low-key gourmand style well. Even the longer-lasting notes anchoring the transparent floral heart slim down to their most carefree essences.
What makes this scent different and unique is its confident reliance on florals other than the big three of rose, jasmine, and gardenia to advertise its charms. Escada Joyful is a feminine perfume with enough faith in its own subtle strengths to leave the Big White Floral feel behind and offer a new discovery for floral scent fans. Escadas Joyful wears as lightly as a single raindrop falling on a 2nd story window, and has within it the same joyful wonder as witnessing a gentle storm from the cozy, warm room that the window shares.