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This is by far my most favorite cologne of all time, taking over the top spot from Polo Black. Other top scents have been for me, Kenneth Cole Signature and Black, along with Chrome, Gucci Guilty, and Prada Luna Rosa. I like colognes that last all day and have a memorable scent. Declaration is a more subtle scent than I would normally like, however, the notes are by far the best, if not the strongest. I like the longevity of Guilty and Chrome, and wish they were matched in the subtlety of Polo Black and Luna Rosa. That all said, this is still my all time favorite.