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I'm a fan of everything Burberry and while I had samples of what I thought was every feminine scent by Burberry, I didn't have Burberry London. When I smell London on me, I smell wool, a misty rain and a multitude of people scurrying off to work. I found it to last between four to six hours before having to reapply. It is the spicy, warm scent of the Burberry female line, in my opinion. And it has to rank up there in my top five favorite. A lovely scent that I would be happy to pay full price for.