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Ash by Ashley Benson East 12th
Eau de Parfum, Unisex, $79 Retail value
6020 ratings
Our customers say
East 12th Eau de Parfum is ideal for those who love bold and unique scents with a sophisticated urban profile, featuring a mix of floral, spicy, and woody notes.
AI-generated from the text of customer reviews
One-time purchase
$4.95
1.5 ml vialAsh by Ashley Benson - East 12th
East 12th: Immerse yourself in my NYC through notes of delicate rose damask, intoxicating black cedar and zesty orange. Electrifying. Edgy. Unforgettable.
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Dressed in a sleek, refillable case, our 8 mL bottles hold roughly 120 sprays each, and should last until your next order.
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Learn more about the top, middle, and bottom notes in this fragrance.
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But don't just take our word for it
Here's how others described
the scent
the scent
The Scentbird community has spoken, and this is how reviewers categorized this scent.
- Warm33%
- Strong32%
- Fresh11%
- Sweet10%
- Light6%
- Powdery5%
About the brand
Explore Ash by Ashley Benson
Five years ago, while traveling across Morocco, Ashley happened upon a bazaar - stepping into the busy square, she inhaled deeply, taking in the sounds and scents from the trade booths. When she happened upon a bespoke fragrance merchant, time was lost - over shared tea and scent sampling, minutes turned to hours. Together, in an impromptu friendship born from a mutual love of perfume and cologne, Ashley and the lead blender created a suite of unique scents, seven scents perfectly layered to encapsulate her travels and her memories.
Shifting forward to 2021, that experience proved pivotal for Ashley when she partnered with a world-renowned fragrance “nose” and a broader team to build a contemporary fragrance company. Together, they worked to reimagine those seven scents and breathe new life into them.
Awaken your senses and take a journey around the world through these thoughtfully created scents by ASH.
Learn moreShifting forward to 2021, that experience proved pivotal for Ashley when she partnered with a world-renowned fragrance “nose” and a broader team to build a contemporary fragrance company. Together, they worked to reimagine those seven scents and breathe new life into them.
Awaken your senses and take a journey around the world through these thoughtfully created scents by ASH.
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2292 reviews
Here's what our customers had to say about this product.
Our customers say
- This fragrance offers a sophisticated blend of rose damask, black cedar, and orange zests, giving it a unique urban vibe that's chic and modern.
- Many users appreciate the bold and sultry combination of spicy and floral notes, making it suitable for both daytime and nighttime occasions.
- While the initial citrus burst is invigorating, it may come across as a bit strong for some before mellowing into warmer, woodier tones.
- A common feedback is that the fragrance doesn't last as long as some would like, often requiring reapplication to maintain its presence.
East 12th Eau de Parfum is ideal for those who love bold and unique scents with a sophisticated urban profile, featuring a mix of floral, spicy, and woody notes.
AI-generated from the text of customer reviews
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- TSTONYA S.09/08/2024Reviews 18Products received 0Metropolitan Muse: Navigating the Nuances of Ash by Ashley Benson's East 12thI rate Ash by Ashley Benson's East 12th Eau de Parfum a solid 4 out of 5 stars. This fragrance captivates with its sophisticated blend of rose damask, black cedar, and zesty orange—each note dancing together to evoke the vibrant essence of New York City. It's a standout choice for its modern, urban vibe that resonates with my love for bold and unique scents. However, while the fragrance starts strong, I find myself wishing for greater longevity; it fades a bit faster than I’d like, requiring a midday refresh to maintain its presence. Additionally, the initial burst of citrus can be slightly overpowering before it settles into the more nuanced floral and woody notes. Despite these points, East 12th remains a charming and chic option for those seeking a fragrance that makes a statement yet feels incredibly fresh and current.My ratingsWoodySexyDate NightFallWarmRefined00
- JMJENN M.08/30/2024Reviews 4Products received 0Love it!My most complimented scent!My ratingsSpicyMysteriousDate NightFallWarmIntense00
- SHSHELBY H.08/17/2024Reviews 8Products received 0Day or night loveThis is more fruity yet sexy still bold lighter scent than her 8th whole different vibe I could wear this day time or night time floral but not grandma floral - it’s a sweet fruity sexy floralMy ratingsFruitySexyPartySummerFreshRefined00
- EAENDURANNE A.07/25/2024Reviews 4Products received 2Not what I expectedIt smells a bit spicy and a bit sweet. It’s hard to explain the smell. I like it though!My ratingsSpicyMysteriousVacationFallPowderyRefined00
- JBJay B.07/03/2024Reviews 2Products received 0Pretty good!Lasts awhile. Good scent. Wouldn't can is unisex it's definitely more for menMy ratingsWoodyDate NightFallRefined00
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Ash by Ashley Benson
East 12th