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Tru Western

Est. in: 196910 products
ABOUT THE BRAND
Established in 1969, Tru Western emerged from hand-shake agreements and a sacred commitment to authentically craft each fragrance with an unwavering dedication to quality. Over five decades later, we continue to reinforce our fundamental promise of delivering top-notch goods, all while paying homage to a timeless fusion of authentic western style and craftsmanship.

Yellowstone x Tru Western

Tru Western is proud to collaborate with the visionaries at Paramount and 101 Studios to elevate Yellowstone into the realm of luxury fragrances. Our premium scents are meticulously curated by top perfumers, using only the finest materials. Each fragrance is a masterful creation, embodying the genuine and inspiring western lifestyle synonymous with the brand and reflecting the distinct personalities showcased in the show.