Floral Street
Est in: London, UK8 products
ABOUT THE BRAND
Floral Street was founded in November 2017 by Michelle Feeney, a global, clean beauty pioneer and entrepreneurial leader whose mission is to create ethical fine fragrances accessible to all. Independent, sustainable, and British, Floral Street is ‘powered by flowers’ and inspired by diverse and vibrant London culture. Floral Street is eco-conscious at its heart from inception, the vegan and cruelty-free perfumes are crafted by our master perfumer, Jérôme Epinette using fully traceable, responsibly sourced ingredients, and are housed in reusable, refillable, recyclable, or biodegradable packaging.
our mission
Independent, sustainable, vegan & cruelty-free, Floral Street is ‘powered by flowers’ and inspired by diverse and vibrant London culture.
A Modern Approach to Fragrance
"This collaboration with Netflix and Shondaland is a celebration of storytelling, sustainability, and scent. As a British brand rooted in self-expression and conscious beauty, we’re proud to bring the romance of Bridgerton to life in a way that feels modern, meaningful, and utterly captivating."
Michelle Feeney
Founder
SCENT WORLD
FEATURING: michelle feeney
In this episode, Michelle tells the story of the inspiration behind
her fragrances, including an iconic Van Gogh painting and a
famous British garden, and shares her advice on how to embody
more confidence in self-expression.
her fragrances, including an iconic Van Gogh painting and a
famous British garden, and shares her advice on how to embody
more confidence in self-expression.