December used to mean chestnuts roasting on an open fire. Now it’s Spotify Wrapped season—the annual deep dive into everyone’s listening habits that we’re all fully obsessed with. This year’s listening ages? Unhinged in the best way. Your coworker was born in 2003 but listens like it’s 1967? Turns out your Spotify age transcends all generational labels. 

Now that Spotify’s done the math on your ears, we’ve crunched the numbers on your nose. We dropped Scentbird Wrapped on our Instagram first, and now it’s here—your top designer and niche fragrances, how many new arrivals landed at Scentbird, and which scents owned 2025.