At the crossroads of minimalism, contemporary photography, and perfumery lies Ulrich Lang New York Fragrance, a brand that melds fine fragrances with pure art.
Ulrich Lang’s New York fragrance story dates back to 2002, when former L’Oréal executive Ulrich Lang partnered with longtime friend Britt Biegelsen to inject the fragrance industry with a new, electrifying impulse in the form of scent.
The brand’s fragrances are characterized by statement details such as eclectic notes that artfully balance simplicity with sophistication. Evocative yet comfortable, the eccentric and masterfully crafted scents are proving to be a consistently popular choice among niche lovers worldwide.
At the moment, we have six of the brand’s fragrances in our catalog, all of which we’ll be spotlighting here:
Lightscape by Ulrich Lang
Lightscape is less about flowers in bloom and more about the textures that frame them, such as leaves, woods, shadows, and light. Like one of Lang’s favorite leitmotifs, modern photographs, it captures a fleeting moment in sharp relief: Dlicate florals set against sharp wood shavings. The base of cashmere wood, ambrette, musk, ambergris, and tonka bean develops on the skin like an image in the darkroom, warm, enveloping, and quietly resonant.
Nightscape by Ulrich Lang
Where many patchouli fragrances lean heavily and dramatically, Nightscape opens with uncommon clarity, thanks to lime and herbal accents that lend a crystalline, almost translucent-like quality, softening patchouli’s darker edges.
As the opening euphoria eases, the fragrance becomes a familiar, cool-toned experience, layered with a subtle sensuality. A dusty moss envelops the composition, while the amber-warm and guava-fresh notes coax the lighter, less dominant undertones of patchouli to gently surface in the drydown. What emerges is a sleek, modern chypre that highlights patchouli’s nuances without weight or excess.
Suncrest by Ulrich Lang
Opening with juicy fruit notes accented by citrus sparkle, it carries a burst of freshness that teases, but never veers into excess. A soft floral heart lends lift and luminosity, like sunlight glancing through linen curtains, while the base rests on a creamy, woody accord that keeps everything grounded yet utterly refined.
The result is a fruity, grown-up scent that sidesteps obvious sweetness, opting instead to play the playful lightness wrapped in modern elegance card. It’s unisex in its ease and universality, a fragrance that doesn’t scream for attention but nevertheless attracts it with its joy, warmth, and optimism.
Apsu by Ulrich Lang New York
The name Apsu was inspired by the Babylonian mythological deity, born of fresh water and a lover of another deity, Tiamat, a creature of salt water. Translating the story into a fragrance means conveying freshness through dewy notes infused with lush, green, and watery accords. One spritz should remind you of that first drop of summer rain on hot skin: It’s revitalizing, inviting, and beyond fresh.
The scent opens with crunchy greens mixed with sunny bergamot to capture the lush and vibrant spirit of nature and water in warmer climates. Middle notes comprise white tea, dewy jasmine, and iris, creating a sophisticated, clean, and inviting scent. Rounding out the scent is a smooth, sensual blend of white musk, frankincense, and amber-like woods.
“APSU is more of a scent than a heavy, complex fragrance,” notes Lang. APSU’s scent is a nod to a simpler lifestyle — a contrast to today’s complex world.
To try this fragrance, click here: https://www.scentbird.com/perfume/ulrich-lang-apsu
Lethe by Ulrich Lang New York
Lethe is a unisex composition that conveys the classic but modern story about
the luxury of simplicity. Its name comes from the Greek mythological river Lethe, known for its potency to induce forgetfulness when sipped. Inspired by the chaos that swept the world in the spring of 2020, the creators sought to create a scent reminiscent of the comfort and warmth provided by love.
“Like the river, one spritz of Lethe, and the scent allows you to fall safely into oblivion”, is the brand’s tagline, but we’ll add that it’s not a plunge, but a rather slow descent that takes you directly in the embrace of your favorite person.
Each note refreshes the senses in different ways: the bergamot note in the opening is tuned to a bright citrus sheen, the lavender is ethereal as if a brisk, soft wind was running through the fragrance. And the water lily runs like reflected sunlight on a fast-moving river underneath it all. Musk, amber, and vanilla round out this clean and sensual fragrance that is pure, warm, and timeless.
To try this fragrance, click here:
17 Nandan Road by Ulrich Lang New York
Imagine a flower garden with lush osmanthus bushes where each flower is in full bloom. Of course, it will make such a lasting impression that you’d want to immortalize in a scent that you can revisit with a spritz.
17 Nandan Road is the street address of Shanghai’s gardens, where osmanthus flowers can be found in full bloom during the month of October. A perfume envisioned as a dialogue between freshness and warmth, with green leaves, Sicilian lemon, and bergamot on one side and osmanthus, suede, and ambroxan, all warm and sensual on the other.
A uniquely faceted floral fragrance, 17 Nandan Road is sultry and addictive, firmly set on seducing and delighting you at once.
To try this Ulrich Lang fragrance, click here: https://www.scentbird.com/perfume/ulrich-lang-17-nandan-road
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