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Rare Beauty is officially stepping outside makeup and into the fine fragrance game, and of course, it’s making a moment of it. The brand’s first-ever eau de parfum launched with warm, spicy notes and a marketing rollout you couldn’t ignore. Think scratch-and-sniff billboards in New York, QR codes for free samples, and a social push that had everyone talking. It’s a bold entrance into a crowded space that’s experiencing a resurgence, with names like Rihanna, Ariana Grande, and Billie Eilish already in the mix.

So, what does Rare’s debut fragrance actually smell like? We tested it out and have some thoughts. Read on for everything you need to know about the latest celebrity fragrance to hit the scent world.

The Inspiration

Made in collaboration with perfumer Jérôme Epinette, Rare Eau de Parfum was designed to feel warm and comforting but with an unexpected twist. It’s pitched as a scent that evolves, lasting up to 12 hours, while feeling “bright yet deep, familiar yet unexpected.” Translation: it’s Rare Beauty’s take on everyday chic—a fragrance that doesn’t try too hard but still makes an impression.

The Notes

Rare Eau de Parfum opens with caramel, pistachio, and pink pepper, giving it a sweet-meets-spicy start. At the heart you’ll find vanilla, ginger, and cocoa beans, which add warmth and indulgence. Finally, it dries down to sandalwood, tonka beans, and skin musks, leaving a soft, skin-like finish that lingers quietly throughout the day.

What It Smells Like

Here’s the vibe: the first spritz feels cozy, with creamy caramel and pistachio lifted by a sparkle of pink pepper. It doesn’t tip into sugar bomb territory. As it wears, vanilla and ginger take center stage, making it warm and inviting, while cocoa adds richness. Hours later, sandalwood and musks create that soft “your skin but better” finish. It’s undeniably pretty, super wearable, and easy to reach for daily. Is it groundbreaking? Not really. But that’s also what makes it work. It’s versatile, comforting, and doesn’t try to be more complicated than it needs to be.

The Bottle

One thing Rare nailed is the bottle. It’s sleek and modern, yes, but also accessible. Perfume packaging often prioritizes looks over function, but Rare partnered with hand therapists and packaging engineers to design a sprayer that’s ergonomic and easy to use for people with dexterity challenges. It’s a small detail, but it makes the bottle feel more inclusive—and more Rare Beauty.

The Fragrance Layering Balm

This is where things get fun. Rare didn’t stop at perfume; they also launched Fragrance Layering Balms that can be worn alone or paired with Rare Eau de Parfum to shift the mood. Amber Vanilla makes it sweeter and cozier, Floral Peony Blossom leans airy and romantic, Fresh Bergamot brings a bright, energizing twist, and Woody Oak goes bold and earthy. The balms melt right into skin and actually change how the perfume wears, like a fragrance mood board you can swap depending on the day. Honestly, they steal the show.

Final Thoughts

Rare Beauty’s Rare Eau de Parfum isn’t here to rewrite the fragrance rulebook, but that’s not really the point. It’s a warm, approachable, and undeniably pretty scent that feels instantly wearable. The bottle is smartly designed with inclusivity in mind, and the layering of balms makes the whole experience playful and customizable. In a sea of celebrity perfumes, Rare’s debut doesn’t scream the loudest, but it’s one you’ll actually want to wear every day.

Will you be trying it? Tag us @Scentbird on Instagram or TikTok with your thoughts on the new Rare Beauty Selena Gomez’s Perfume.