Table of Contents
The legendary brand behind Mercedes-Benz Sign cologne
Mercedes-Benz have an unrivaled history in creating iconic luxury cars, defined by their unique elegance, distinctive timeless style, and inimitable charismatic design.
For Mercedes-Benz, design is literally a trademark. It is not only a question of creating shapely, functional individual products, but of generating brand identity at the same time.
Recognizing and shaping trends are important tasks for Mercedes-Benz designers, who live in the present, but their realm of action is the future.
For Mercedes-Benz, it has always been decisive to be, not fashionable, but modern.
Sign your success
In 2021, Mercedes-Benz presented an iconic new fragrance. Its name: SIGN. Like the legendary 3-pointed star. Like the symbol of a union between innovation and excellence.
The man who wears SIGN…
A rebellious dandy, a trendsetter, and an avant-garde influencer, the man who wears SIGN collects trophies and awards. But the most illustrious proof of his success is SIGN itself. His fragrance is an emblem of his uniqueness, modernity, ambition, and multiple talents. His assertive, often quirky look never goes unnoticed, and reflects his approach to life: Take initiative, stay alert, and become an exceptionally charismatic leader. The Man of the Year. An inspiration to his entourage, he exudes something fascinating and commands respect to such an extent that everyone wants to be in his inner circle, living a passionate and successful existence by his side.
One star, one bottle…
The new bottle for SIGN is both highly masculine and intuitive to use. With its spray cap, deep midnight blue color, and mix of textures, it is simply compelling. It adds a uniqueness to the act of putting on a fragrance. And the choice to proudly display the three-pointed star—the distinctive Mercedes-Benz signature—evokes its vocation as a unifying symbol. This ultra-visible star becomes the emblem of a highly exclusive club for whom success is a signature.
Mercedes-Benz SIGN impresses with its power, intensity, and sillage. The top notes reveal the effervescence of cardamom, which blends with pink peppercorn SFE to bring freshness and to contrast with a more vanilla base. The base notes also feature tonka bean and white musk, which play out a warm and sensual score before mingling with cashmere and woody patchouli SFE. Then come bitter grapefruit, crisp apple, and a floral bouquet comprised of aromatic lavender, orange blossom, rose geranium, and—now rare in perfumery—violet leaf absolute, creating a sophisticated balance that master perfumer Olivier Cresp has refined with zeal.
Excellence now has its fragrance: SIGN.
A few words from Olivier Cresp, the master perfumer behind the creation of Mercedes-Benz SIGN.
“I came across some exceptional raw materials in Guatemala, notably cardamom. When I came back, I wanted to use this green gold in a new creation for men. SIGN is a wonderful, multi-faceted fragrance built around this rare spice.”
Committed to what counts…
Keenly aware of environmental issues, Mercedes-Benz is gradually implementing new initiatives to take responsibility and think ahead. The legendary brand uses over 40% recycled glass to manufacture this new bottle. Meanwhile, the inner that keeps the precious bottle in its box is produced from FSC-certified recycled paper and can be recycled.
Another important point is that Mercedes-Benz has chosen (in association with Firmenich) two sustainably sourced ingredients to compose its fragrance. A partnership with local farming communities in Guatemala has been established for cardamom, and development partnerships have been signed with Java and Sumatra to obtain exceptionally high-quality patchouli.
Add this thrilling and luxurious cologne by clicking here: https://www.scentbird.com/perfume/mercedes-benz-sign-1916
Follow @Scentbird on Instagram for more scent launches and newness throughout 2021, behind-the-scenes news, products, and offers.
Need help selecting a scent? We’ve got you.
Don’t forget, all members have access to perfumes and colognes from all the brands you love!