We’re shuffling our cards and pulling a spread. Portals Parfums by Melanie Martinez has officially landed on Scentbird, bringing four tarot-inspired fragrances straight to your queue. And for the die-hard collectors? The legend is true: Cry Baby Perfume Milk (the $1,500 eBay unicorn) has officially returned in a limited re-release.

The World of Melanie Martinez Perfume

For Martinez, perfume isn’t a thing in and of itself—it’s part of the entire immersive world she builds around her music. Each album cycle comes with a distinct visual identity, yet they all remain tethered to the same “eerie-beautiful” universe.

The obsession started in 2015 with Cry Baby Perfume Milk. Released alongside her debut album, the strawberry-milky fragrance quickly achieved cult status. Once it sold out, the secondary market reached a fevered frenzy, with original bottles fetching upwards of $1,500 on eBay. It was the “white whale” of celebrity scents—until now. To celebrate the album’s 10th anniversary, it’s now returned in a larger, 100ml version of that famous vintage baby bottle (now featuring a sleek magnetic cap).

While Cry Baby was about childhood nostalgia, Martinez’s latest album, Portals, explores the otherworldly cycles of nature, death, and rebirth. This shift in the lore is what spawned the unique Portals Parfums foursome—each one a literal piece of the new world she’s invited us to inhabit.

The Fragrance Royalty

The Portals fragrances are made by perfume royalty. Flower Shop Perfumes’ Isaac Lekach—the visionary who helped define the celebrity fragrance category—recruited a “nose” dream team to bring these to life: Laurent Le Guernec (floral master), Natasha Côté (gourmand expert), and Patty Hidalgo (the queen of transportive scents).

The Elemental Lineup: The Portals Parfums Deep Dive

For the Portals Parfums collection, Martinez channels the elements through a mystical lens. Inspired by Victorian tear catchers and modern mysticism, each scent connects to an element, suit of the tarot, and season.

Air of Clarity (Air / Swords)

Don’t be startled by the opening—many report a curious, savory flash (think: a snap of fresh celery) that quickly morphs into something more magical. It settles into a fluffy, long-lasting cloud of salted caramel and coconut that lingers for hours. Clean girl aesthetic with a surrealist twist.

Earthy Abundance (Earth / Coins)

This is a lush, matcha-heavy ritual in a bottle. While some find it as refreshing as a damp forest floor after a rainstorm, others get a vibrant, turmeric-spiced ‘cold-pressed juice’ vibe. It’s herbal, aromatic, and verdant—just the thing when you want to feel grounded in another dimension.

Water of Intuition (Water / Cups)

Forget everything you know about blue aquatic scents. This is a moody, quiet elixir that’s been compared to a creamier, more gourmand Santal 33. It leads with a heavy dose of mystical sandalwood, then rounds out with cocoa and marshmallow sweetness. It wears like a cozy, second-skin scent (or a velvet cloak).

Fiery Passion (Fire / Wands)

The sweetheart of the group and the spiritual successor to Cry Baby, this is a sugary, candy-coated strawberry dream. There’s a subtle ‘plastic doll’ effect in the opening; it’s a signature Martinez move that keeps the sweetness from being too “mainstream” and keeps it in tune with that uncanny, eerie-beautiful aesthetic.

TL;DR: Your Portals Parfums Cheat Sheet

Scentbird Pro-Tip: These fragrances are famous for their “shapeshifting” openings (especially that Air of Clarity celery note!). Don’t judge them by the first spray. Give them 30 minutes to settle on your skin and interact with your chemistry—that’s where the true portal opens.

Whether you’re a dedicated Earthling, a fan of the tarot, or simply a seeker of transportive scents, Portals Parfums offer the chance to wear a piece of an elemental fantasy world—from the mossy depths of the forest to the sweet nostalgia of a strawberry cloud. Shuffle your deck, align your Scentbird queue, and let the transformation begin.