Make Over Your Beauty Routine With Hollywood’s Fave Beauty Brand:GLAMGLOW
GLAMGLOW’s iconic skincare has landed on Scentbird, and we could not be more excited! GLAMGLOW’s award-winning formulas will totally revolutionize your skincare routine. We caught up with GLAMGLOW founder Shannon Dellimore to find out how she transformed her secret wonder mud from an industry favorite into a mega-beauty brand with a legion of faithful followers!
1.Can you tell us about your original formula: what was in it, why did it appeal to your industry friends? Did either of you come from a beauty or product development background?
GLAMGLOW started by accident when my co-founder and I were at a dinner party in the Hollywood Hills and an actor friend confided he could not find a product to make his skin camera ready in minutes, a product that could instantly refine pores, diminish visible imperfections, reduce fine lines and produce a noticeable glow that lasted for days. This became a topic of conversation and the verdict among fellow actors was unanimous. There was not a convenient, easy-to-use skincare product designed for instant camera-ready skin. Armed with our imagination and no background in skincare we set out to create a unique treatment for our friends. Extensive research led us to the world’s finest active ingredients,and we created a revolutionary formula that exceeded all expectations to help so give skin a noticeable three-day glow, detoxifying skin and drawing out impurities and leaving it smoother and softer without removing natural oils. It toned and tightened the skin while reducing the appearance of fine lines and wrinkles for a more youthful complexion. Hollywood loved it!
2. Did you always have plans to expand the line from the original formula?
We did not have plans to expand. We never had plans to start a line to begin with but after the success of our first mask people started asking us to create a treatment for breakouts and to diminish the look of pores,so we did more research and created SUPERMUD, which quickly broke sales records and became our top selling mask. It’s a cult favorite for a reason because the proprietary blend of activated charcoal, 6 different acids (glycolic acid, salicylic acid, lactic acid, mandelic acid, pyruvic acid, and tartaric acid)and purified clay extracts pores and leaves skin looking flawless.
3. Can you talk us through the development process? How does a product come into being?
We create products that solve problems and leave you with instantly glowing skin. That’s the heart of the GLAMGLOW brand so that’s what we look for when we sit down to create a new product. We always ask “is there a need for this on the market and can we provide an effective fast-acting treatment to solve this problem?”
4. Scentbird is excited to carry ThirstyMud Hydrating Treatment Mask, Volcasmic Matte Glow Moisturizer and Waterburst Hydrated Glow Moisturizer, do you tend to start with a star ingredient and create a product around that?
These products are all great problem solvers. We created THIRSTYMUD because we were flying so much all over the world to launch GLAMGLOW in different countries that my skin was getting so dry and dehydrated on the long flights to Europe and Asia. I really needed a deeply hydrating treatment to use in-flight,so I went back to my research to find the right ingredients to create that mask. It still remains one of our top sellers. VOLCASMIC came out of a need to deliver moisture to the skin while also absorbing excess oil to give skin a lovely matte glow. This is a great moisturizer to use during the summer when skin needs moisture but tends to get oilier. WATERBURST is one of my favorite moisturizers because it delivers 72-hours of continuous hydration even when you wash your face! It bursts into tiny water droplets on contact.
5. Any skincare tips/advice you’d like to share:
I’m a big multi-masker. I have a picture of myself multi-masking long before multi-masking was even popular. Sometimes I put different masks on different parts of my face all at the same time or if I have a big event,I’m attending I will do a series of masks in a row such as SUPERMUD to refine my pores, FLASHMUD to brighten my skin and GRAVITYMUD to tone and firm.
Follow @Scentbird on Instagram for more of our exclusive launches, finds, steals, and inspiration!