On the hunt for your new favorite color to replace Millennial Pink? We’ve got just the makeup pick for you. Oh-so dreamy and super-feminine, lilac has been trending amongst beauty vloggers all summer and shows no sign of stopping.

Sweep it on the eyes light and airy to create a lavender haze of pigment, or play it up with plenty of shimmer and metallic luster. Subtle and chic or bold and imaginative, lilac is inspiring some of our fave beauty vloggers on Youtube. Create multiplie looks, using Deck of Scarlet’s Violet Rebel palette. Cover the lid with Sophia, blend Making Mauves in the crease and add Peachy Keen below the browline. Neutral hues like nude and browns perfectly complement this bold hue.

Get inspired by Deck of Scarlet:

Pinked-Up Purples

Violet Femme

Up In Smoke

Metallic Halo

In Scarlet’s own words: Pop it. Punch it. Push it. We’re playing with purple this month, and it’s gonna get HOT. From the glam rock glare of Sophia to the smoked insolence of Making Mauves, these curated shades create edgy but wearable looks. Supersaturated violets are so bold they’re cocky, while nuanced neutrals are tone-matched to perfectly build and balance the look. The high pigment formulas lay down major color impact in one stroke. How far are you willing to go?

Don’t forget, all full-sized makeup is available on Scentbird for a flat-rate: $14.95.

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