In case you missed it (and if so, how?): it’s Halloween. And with Halloween comes costumes—and because we’re fragrance people, the perfect Halloween perfumes for those costumes.
Nothing splits people into camps quite as neatly as costume commitment levels. Some people start planning in July (respect). Others are googling “easy costume ideas” while lining up outside a Halloween pop-up shop on the afternoon of October 31st (we see you). And then there’s the rest of us—somewhere between “I have this vision” and “does CVS sell cat ears?”
You might be hand-sewing sequin onto a historically accurate Marie Antoinette gown, or throwing on a white sheet with two eye holes and calling it art. Either way your costume isn’t complete until it smells the part. (But you’re here, so you already know that). The scent needs to match your fit, even if it’s a name tag that says “Error 404: Costume Not Found.” (In which case, you should clearly be wearing JHAG This Is Not A Perfume with your not-a-costume.)
In the name of fragrance-driven research, we’ve pulled together a fun costume-to-scent guide. From tooth-achingly sweet Labubus to vampires who smell suspiciously expensive, we’ve got you.
Labubu + Michel Germain Sugarful
Those sharp-toothed plushies deserve something as fantasy-sweet as they are. Sugarful’s cotton candy clouds and wild strawberry sweetness are the perfect match for Labubu’s playful kawaii energy, as your emotional support plushie discovers the joys of a sugar high. Bonus points if you carry a Labubu keychain that costs more than your actual costume.
Chappell Roan + Montale Lucky Candy
She’s the midwest princess who turned her hometown dive bar into a queer utopia, and her all-in makeup look is definitely doing the rounds this Halloween. Lucky Candy brings the same intense, playful, all-in energy: more is more is more. Like bedazzled chaps at Sunday brunch, it’s surprisingly sophisticated and absolutely iconic. Spray extra on your hands for all those ‘HOT TO GO!’ dance moves.
K-Pop Demon Hunters + Deck of Scarlet Siren Spell
Whichever Hunter you are, protect yourself from the demons with Deck of Scarlet Siren Spell. Hypnotic bergamot and white jasmine is perfect for synchronized choreography that doubles as an exorcism ritual—alluring, magnetic, and impossibly catchy. Because nothing says ‘we’re here to save the world’ like smelling absolutely captivating.
Morticia Addams + Heretic Coeur Noir
All hail Morticia, the true queen of Halloween. Insanely glamorous, impossibly elegant, and the perfect costume. (Couples: add Brylcreem and a pinstripe suit for instant Gomez.) And what else would Morticia wear than Heretic’s Coeur Noir—with a powdery benzoin opening, a heart of labdanum and a subtle vanilla base. It’s as gothic and elegant as the woman herself, with just enough danger to keep Gomez forever devoted. Cara mia? More like scara mia.
Louvre Jewel Thief + Ex Nihilo Blue Talisman
Your alibi might be airtight, but that fragrance is leaving a trail that’s impossible not to follow. Blue Talisman, dripping in glittering sapphires, was practically made for art thieves with expensive taste. It’s mysterious, seductive, and iconic enough to keep you captivated from high-vis vest to getaway car. Just remember—if you get caught, we never had this conversation.
Happy Halloween frag fans. Be sure to add these to your queue before they mysteriously disappear (looking at you, jewel thieves). And drop a comment with what you’re wearing—both the costume and the perfume. We’re nosy like that.
