Blog / Jackie Aina and FORVR MOOD Are Rewriting the Rules of Perfume

Jackie Aina and FORVR MOOD Are Rewriting the Rules of Perfume

Meet FORVR MOOD, the lifestyle fragrance brand by creator Jackie Aina—now with fine perfumes and cult-fave candles. What to try first, where to shop, and why it’s trending.

Who’s Behind FORVR MOOD?

After making millions for everyone else, Jackie Aina asked the most logical question a creator can: Why not build something of her own?

Jackie teamed up with her husband, Denis Asamoah, the operations brain with a finance background who makes sure the spreadsheets look just as good as the products smell, and launched FORVR MOOD. 

Together, they launched in 2020 with candles that sold out in literal hours, thanks to a waitlist tens of thousands deep. Then came the fragrances, and let me tell you, they are mood with a capital M. And that’s because smelling good is great, though smelling unforgettable is a whole different mood.

The brand creates fine fragrance products that embrace the full spectrum of emotions, from moments of comfort and energy that ignite to feelings of empowerment and space to feel loved.

Try them all now with Scentbird

FORVR MOOD – I Am Her

Meet FORVR MOOD, the lifestyle fragrance brand by creator Jackie Aina—now with fine perfumes and cult-fave candles. What to try first, where to shop, and why it’s trending.

I Am Her, and she smells of fresh-baked red velvet with juicy pear nectar slowly drenching the cake the way a sugar cube dissolves in water. A tart hint of raspberry sparks the mood that follows you everywhere, making the world look twice.

FORVR MOOD – NDA

Meet FORVR MOOD, the lifestyle fragrance brand by creator Jackie Aina—now with fine perfumes and cult-fave candles. What to try first, where to shop, and why it’s trending.

NDA means no details disclosed, except the fact that you smell dangerously good. Dark rum and tobacco flower melt together like a wicked little secret, with tonka bean adding the kind of sweet temptation you definitely should not talk about.

FORVR MOOD – You remind me

Meet FORVR MOOD, the lifestyle fragrance brand by creator Jackie Aina—now with fine perfumes and cult-fave candles. What to try first, where to shop, and why it’s trending.

You remind me of the best version of you, the one who loves herself first and fullest. Apricot-soft skin, blooming orange flower, and warm musks wrap around you like a promise, heightening every feeling of comfort and closeness until love becomes the air you wear.

FORVR MOOD – Hard to get

Meet FORVR MOOD, the lifestyle fragrance brand by creator Jackie Aina—now with fine perfumes and cult-fave candles. What to try first, where to shop, and why it’s trending.

Hard to get? No, honey. After wearing this, you will be hard, no, wait, impossible to forget. Zesty citron and airy jasmine pull them in with fresh confidence, while whipped vanilla settles into something sweet, addictive, and just out of reach. This is the kind of scent that keeps them guessing and keeps you winning.

Q1: Who founded FORVR MOOD?

A: FORVR MOOD was created by beauty creator and entrepreneur Jackie Aina as a scent-led lifestyle brand.

FORVR MOOD

Q2: Does FORVR MOOD make perfume or just candles?

A: Both. The brand began with candles and expanded into a fine fragrance line available online on Scentbird and in stores at Sephora in April 2024.

Q3: What are popular FORVR MOOD fragrances to try first?

A: Hard to Get and She Was Here are buzzy EDPs, and the brand offers discovery/mini sets so you can test before committing.

Q4: Where can I buy FORVR MOOD?

A: Direct from FORVR MOOD and at Sephora (online and select stores).

Q5: Are the candles still a thing?

A: Yes—candles remain core to the brand’s self-care roots alongside home fragrance.

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Marina Ljubisavljevic

Marina is a Scentbird Senior Digital Content Creator, coffee lover, and named by friends the “most knowledgeable perfume connoisseur who regularly misses flights because of duty free perfumeries."

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