This Pride Month, Broadway and beauty take center stage as Scentbird’s Express Yourself platform partners with the Tony Award-winning musical Death Becomes Her. Based on the 1992 classic, the musical continues to dazzle its audience with its themes of identity and self-expression. In partnership with Death Becomes Her on Broadway, Scentbird brings this cultural moment to life through fragrance.
This June, Scentbird is spotlighting LGBTQIA+ owned fragrance brands through curated scent collections inspired by the show’s unforgettable leading women: Madeline Ashton, Helen Sharp, and Viola Van Horn. As part of the celebration, audiences attending the June 18th performance will have the opportunity to discover and sample fragrances from the featured LGBTQIA+-owned brands, helping them find scents that perfectly express who they are.
About Death Becomes Her on Broadway
Based on the 1992 classic film, Death Becomes Her brings audiences into a dazzling world where beauty, ambition, friendship, and rivalry collide. The musical follows actress Madeline Ashton, writer Helen Sharp, and the enigmatic Viola Van Horn as they clash in their pursuit of power and youth. Packed with larger-than-life performances, razor-sharp wit, and spectacular costumes that are pure eye candy, it’s no wonder Death Becomes Her has become one of Broadway’s most talked-about hits, earning 10 Tony Award nominations in 2025.
Death Becomes Her puts the spotlight on three iconic women who inspire audiences to express themselves unapologetically. Madeline and Helen have Volia’s potion for eternal beauty, and now with Scentbird’s Express Yourself collection, you can have perfection too.
Death Becomes Her, The Curated Perfume Collections
Inspired by the show’s three iconic leading women, Scentbird fragrance experts created curated scent collections that translate each character’s personality into fragrance.
Whether you’re drawn to Madeline’s spotlight-stealing glamour, Helen’s unapologetic confidence, or Viola’s mystical allure, each collection offers a new way to express yourself through scent.
The Madeline Ashton Collection
Madeline Ashton commands attention wherever she goes. Her fragrance collection celebrates her theatrics, yes, but also her unapologetic glamour that is decadently feminine and impossible to ignore.
Fugazzi – Vanilla Haze / Octavia Morgan Los Angeles – Vanillin Supreme / Akro – Crush / Victoria’s Secret – Bombshell / Mind Games – Queening / Forvr Mood – Hard to Get
The Helen Sharp Collection
Helen Sharp’s collection captures reinvention and the confidence that comes from owning your story. Deep, warm, and crackling with intent, these fragrances are bold without being too predictable.
Heretic – Angel’s Trumpet / Deck of Scarlet – Scarlet / Juliette Has a Gun – Juliette / Future Society – Haunted Rose / Octavia Morgan Los Angeles – Dark Rose / Hermetica – Rosefire
The Viola Van Horn Collection
Simply put, Viola Van Horn is the embodiment of mystery. Her fragrance collection explores ethereal beauty through scents that feel both ancient and modern.
Liis – Ethereal Wave / Portals Parfum – Water of Intuition / Heretic – Voodoo Lily / Ascention / Parfums – Elorya / Neh – The Vibration / Lake & Skye – 11 11
How to Express Yourself with the Death Becomes Her Perfume Collections
Ready to discover your signature character?
Explore the Death Becomes Her-inspired perfume collections on Scentbird and find the fragrances that best express your personality. Whether you identify with Madeline’s glamour, Helen’s determination, or Viola’s mystique, there’s a scent collection waiting to tell your story.
Because self-expression never goes out of style.
