Colonia Futura embodies Acqua di Parma Futura, the brand’s environmental and social initiative dedicated to sustainability
As a heritage brand, Acqua di Parma has always embodied the slow, luxurious way of living through notes that are classically Italian. However, amid the coronavirus pandemic and unprecedented times, the brand took its mission, motto, and philosophy to a whole new level: One that was driven by sustainability and the urge to spotlight that easy-going, quintessential, Italian way of living.
During this time, Acqua di Parma created a fragrance that stands as a symbol of the company’s quest to protect the environment in which their fragrance ingredients are sourced from.
An emblem of the new future unfolding at Acqua di Parma, Colonia Futura Eau de Cologne is a declaration of love for nature. A vibrant concoction of natural ingredients, this is a scent that celebrates life. Colonia Futura as a whole embodies the beauty of Italian nature; however, each ingredient spotlights a solo performance that shines a light on its essence and origin.
The fragrance opens with bergamot, grapefruit, and lemon, thrilling and unique as a ride down to the Amalfi coast. The heart is aromatic – a touch of spicy, with lavender and clary sage. The base is curated with earthy and masculine vetiver, rounding out this exquisite fragrance on just the right note. And the cherry on top: Colonia Futura is created with 99% natural origin ingredients.
For Acqua di Parma being sustainable means being committed to preserving the Art of Italian Living just as it has always done throughout its history. Since its early beginnings, the Maison has acted ethically with integrity and transparency, and now, with Colonia Futura, it expresses its desire to give a structure and systemic approach to its practices of sustainability. To protect and share, alive and intact, to future generations that Art of Living is deeply rooted in the heritage of Italian art, nature, and culture. – A note from the brand.
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