August 2025 Perfumes and Cologne of the Month

Perfumes of the Month

In a world that so often tells us to be serious, sophisticated, and grown-up, our two perfumes of the month say, ‘actually, let’s have dessert first.’ Whether you’re craving feather-light lemon indulgence or freshly-spun cotton candy, sometimes the most rebellious thing you can do is smell like pure joy.

a bottle of Tocca Laila EDP against a white background

A hedonistic swirl of bright citrus, creamy vanilla, soft florals, and sultry amber, this fluffy take on lemon meringue is for those who live to have their cake and eat it too. With its moderate projection and creamy dry-down, it’s ideal for daytime indulgence. Available on Scentbird ahead of its launch next month.

a bottle of Cirque du Soleil EDP against a white background

This deliciously nostalgic gourmand is a real trip (to the circus). Opening with cotton candy and red apple, it develops into buttery popcorn and settles into a sweet caramelised amber that stays with you. And the sun-inspired bottle? Stunning.

Cologne of the Month

No one needs to give this scent permission to do anything. This rich, complex cologne is for men who aren’t fazed by a couple of days in the saddle (or putting some shelves up at home, for that matter).

a bottle of Tru Western Yellowstone Ride against a white background

This one is bold, strong and unapologetic. Leading with bergamot and clary sage, charred vanilla and smoked whiskey add depth before rough-cut tobacco brings a complex, rich dry down. Inspired by Rip Wheeler from the TV show Yellowstone, this fragrance matches its namesake’s fearless grit. Rugged, masculine scent that lasts all day.