This is a Bulgarian rose not as you imagine it blooming in a garden, but stripped bare of its thorns and leaves and illuminated by a high-voltage spotlight. It opens with a sharp, electric shock of citrus and cracked pepper before settling into a rose heart so vivid it feels architectural. Thanks to a specialized steam-distillation process, the scent captures the flower at its absolute peak, so bright, botanical, and undeniably alive. Just try to call it a grandma’s rose, I dare you.