With a new fragrance launching every time you blink (seriously, how many vanilla-forward TikTok drops do we need?), it’s easy to forget that some

90s supermodels are synonymous with iconic perfumes, and they have made the fragrances they represented ultra covetable. Supermodels like Christy Turlington, Cindy Crawford, and

Leading industry experts break down the emerging trends, revealing what’s hot, what’s evolving, and which scents are set to take over in 2025. Want