Skip to main content
Exclusive

Ash by Ashley Benson
East 12th

Eau de Parfum, Unisex, $79 Retail value
6020 ratings
Our customers say
East 12th Eau de Parfum is ideal for those who love bold and unique scents with a sophisticated urban profile, featuring a mix of floral, spicy, and woody notes.
AI-generated from the text of customer reviews
One-time purchase
$4.95
1.5 ml vial

Ash by Ashley Benson - East 12th

East 12th: Immerse yourself in my NYC through notes of delicate rose damask, intoxicating black cedar and zesty orange. Electrifying. Edgy. Unforgettable.
Intrigued? We get it
Here's how it works
Step 1
Pick a scent
Choose what you'd like to try from our best sellers. You'll get full access to our catalog once you subscribe to our $16.95/month plan.
Step 2
Activate your subscription
Dressed in a sleek, refillable case, our 8 mL bottles hold roughly 120 sprays each, and should last until your next order.
Step 3
Receive your fragrance
We'll throw in a free fragrance case with your first order. Cancel anytime without consequences.
Join over 400,000 fragrance fanatics
Discover a new scent next month, and the month after that, and the month after that
Over 800 fragrances (and counting) are waiting for you.
$8.47 for your first month, $16.95 for your second month.

Fast, free
shipping
Cancel
anytime
Flexible
plans
Top designer
fragrances
Stop and smell these
Featured notes
Learn more about the top, middle, and bottom notes in this fragrance.
Explore all notes
Fragrance family
Amber
Refreshed by aromatic or citrus facets, Oriental scents draw their richness and sophistication from precious substances such as amber, resin, tobacco, spices, exotic woods and animal notes. Fragrances in this family are creamy, addictive and linger on the skin.
Learn more
But don't just take our word for it
Here's how others described
the scent
The Scentbird community has spoken, and this is how reviewers categorized this scent.
  • Warm33%
  • Strong32%
  • Fresh11%
  • Sweet10%
  • Light6%
  • Powdery5%
About the brand
Explore Ash by Ashley Benson
Ash by Ashley Benson
Five years ago, while traveling across Morocco, Ashley happened upon a bazaar - stepping into the busy square, she inhaled deeply, taking in the sounds and scents from the trade booths. When she happened upon a bespoke fragrance merchant, time was lost - over shared tea and scent sampling, minutes turned to hours. Together, in an impromptu friendship born from a mutual love of perfume and cologne, Ashley and the lead blender created a suite of unique scents, seven scents perfectly layered to encapsulate her travels and her memories.

Shifting forward to 2021, that experience proved pivotal for Ashley when she partnered with a world-renowned fragrance “nose” and a broader team to build a contemporary fragrance company. Together, they worked to reimagine those seven scents and breathe new life into them.

Awaken your senses and take a journey around the world through these thoughtfully created scents by ASH.
Learn more
In good company
People who loved East 12th also like
Defer to the crowd
2292 reviews
Here's what our customers had to say about this product.
3.7
6020 ratings
  • 2772
  • 998
  • 740
  • 485
  • 1025
Log in to write a review
Our customers say
  • This fragrance offers a sophisticated blend of rose damask, black cedar, and orange zests, giving it a unique urban vibe that's chic and modern.
  • Many users appreciate the bold and sultry combination of spicy and floral notes, making it suitable for both daytime and nighttime occasions.
  • While the initial citrus burst is invigorating, it may come across as a bit strong for some before mellowing into warmer, woodier tones.
  • A common feedback is that the fragrance doesn't last as long as some would like, often requiring reapplication to maintain its presence.
East 12th Eau de Parfum is ideal for those who love bold and unique scents with a sophisticated urban profile, featuring a mix of floral, spicy, and woody notes.
AI-generated from the text of customer reviews
Filter reviews
  • TS
    TONYA S.
    09/08/2024
    Reviews  17
    Products received  0
    Metropolitan Muse: Navigating the Nuances of Ash by Ashley Benson's East 12th
    I rate Ash by Ashley Benson's East 12th Eau de Parfum a solid 4 out of 5 stars. This fragrance captivates with its sophisticated blend of rose damask, black cedar, and zesty orange—each note dancing together to evoke the vibrant essence of New York City. It's a standout choice for its modern, urban vibe that resonates with my love for bold and unique scents. However, while the fragrance starts strong, I find myself wishing for greater longevity; it fades a bit faster than I’d like, requiring a midday refresh to maintain its presence. Additionally, the initial burst of citrus can be slightly overpowering before it settles into the more nuanced floral and woody notes. Despite these points, East 12th remains a charming and chic option for those seeking a fragrance that makes a statement yet feels incredibly fresh and current.
    My ratings
    Woody
    Sexy
    Date Night
    Fall
    Warm
    Refined
    0
    0
  • JM
    JENN M.
    08/30/2024
    Reviews  4
    Products received  0
    Love it!
    My most complimented scent!
    My ratings
    Spicy
    Mysterious
    Date Night
    Fall
    Warm
    Intense
    0
    0
  • SH
    SHELBY H.
    08/17/2024
    Reviews  8
    Products received  0
    Day or night love
    This is more fruity yet sexy still bold lighter scent than her 8th whole different vibe I could wear this day time or night time floral but not grandma floral - it’s a sweet fruity sexy floral
    My ratings
    Fruity
    Sexy
    Party
    Summer
    Fresh
    Refined
    0
    0
  • EA
    ENDURANNE A.
    07/25/2024
    Reviews  4
    Products received  2
    Not what I expected
    It smells a bit spicy and a bit sweet. It’s hard to explain the smell. I like it though!
    My ratings
    Spicy
    Mysterious
    Vacation
    Fall
    Powdery
    Refined
    0
    0
  • JB
    Jay B.
    07/03/2024
    Reviews  2
    Products received  0
    Pretty good!
    Lasts awhile. Good scent. Wouldn't can is unisex it's definitely more for men
    My ratings
    Woody
    Date Night
    Fall
    Refined
    0
    0
Explore new arrivals
Ash by Ashley Benson
East 12th