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About the brand
Founder & CEO Maureen Kelly started tarte in 2000 with a dream of developing cruelty-free, good-for-you beauty products infused with high-performance naturals™. Today, the brand is beloved by tartelettes around the world for its collection of ultra-pigmented, longwearing cosmetics & hardworking vegan skincare – all formulated without parabens, phthalates, mineral oil, triclosan, sodium lauryl sulfate, or gluten.