Pursoma's mission as a beauty and wellness brand is to create wellness for the modern world. They create products to combat modern ailments such as urban toxicity, and tech overload. These products aim to help you live a healthier life by detoxifying, rejuvenating and soothing the body from the inside out. They work with all-natural, wild-harvested/sustainably farmed and organic ingredients, sourced by the founder - intending to help the body repair the harm that it may have taken on due to stress, and environmental toxins.