Launched in 1968, the original Norell was the first American designer fragrance produced by the legendary Norman Norell. An elegant green floral, the perfume reflected Norman Norell's aesthetic of understated glamour, sophistication and sensuality. THE INSPIRATION: Norman Norell and his renowned aesthetic translated the mystique of the French Couture salons to the showrooms of Seventh Avenue - revolutionizing American ready-to-wear with an elegant, feminine look that is still emulated today. For decades, fashion insiders recognized the power of his iconic style that combines American ease with understated glamour. With Norell New York, we celebrate the next generation of American style setters with the reinvention of a timeless classic that is rooted in luxury. THE FRAGRANCE: The iconic fragrance has been re-mastered and modernized for today's sensibility. With the pure quality of its ingredients and its exquisite blend of notes, Norell New York leads us to rediscover the artistry and craftsmanship of perfume. Drawing on the legacy of Norman Norell, this modern green floral opens with a lush radiance that exudes a playful effervescence with an airy floral bouquet and a sensual finish. In fact, each bottle of Norell New York contains over 200 Jasmine petals and one of the most noble and expensive ingredients, Orris Butter. Whether it���s an olfactory classic or you are discovering the scent for the first time, Norell New York makes you feel like "Each Time is the First Time."