MAKE believes makeup should be like building-blocks for the everyday. A move away from the incessant fashion calendar and towards s l o w beauty: inspired by each individual and their own personal style. MAKE encourages creative self-expression. It isn't about artistry. It's about being artful. Learning how to express yourself in a way that feels authentic and that makes you feel good. It’s about being confident in your own skin, no matter what you're wearing (or not wearing) on your face.