Harajuku Lovers was founded in 2005 by Gwen Stefani. Stefani is a platinum-selling American pop musician, both with her band No Doubt and as a solo artist. Always notable for her unique fashions and eclectic personal style, Stefani's fascination with Japanese street fashion and youth culture inspired the Harajuku Lovers fashions and fragrances. The fragrances are distinguished by the kawaii or "adorableness" of the packaging, which represents Stefani (the "G" dolls with blonde hair) and her four back-up dancers–Love, Angel, Music and Baby–in various costumes and poses. The fragrances are produced in conjunction with Coty.