Sculptor David Yurman and his wife, Sybil, a painter, launched the David Yurman brand in 1980. They collaborated to create jewelry that was both a fashion statement and a work of art. The Cable bracelet���a twisted helix adorned with finial gemstones���was David Yurman���s first celebrated design. Introduced in 1983, it was an immediate success, and remains to this day one of the world���s most beloved jewelry designs. From iconic Cable bracelets to new collections, these creations define effortless American luxury. The company continued designing various jewelry and watch collections for men and women, as well as his own signature fragrance and eyewear collection. Yurman entered the world of perfumery in the summer of 2008, when their first fragrance was launched.