Agent Provocateur introduced a new era of British luxury through lingerie, accessories and fragrances. Since the iconic brand’s launch in 1994, the brand has grown to be a celebrity and model favorite including the L’agent line with Penelope and Monica Cruz as the co-designers along with the creative director, Sarah Shotton. Agent Provocateur mixes elegance with risque designs and luxurious fabrics which inspires its fragrances as well. The fragrances are created to be sultry, mysterious and sensual. The first fragrance, named after the brand, was created in 2000.