{"id":7770,"date":"2017-01-25T08:01:42","date_gmt":"2017-01-25T13:01:42","guid":{"rendered":"\/blog\/?p=7770"},"modified":"2022-12-17T18:31:35","modified_gmt":"2022-12-17T23:31:35","slug":"new-scentbird-maison-molinard","status":"publish","type":"post","link":"https:\/\/www.scentbird.com\/blog\/new-scentbird-maison-molinard\/","title":{"rendered":"New on Scentbird: Maison Molinard"},"content":{"rendered":"

\"maison<\/a><\/p>\n

Originating from Grasse, the cradle of perfumery, Maison Molinard is a powerhouse enchanting\u00a0with olfactive creations that set the\u00a0standards of excellence, quality, and tradition in modern perfume making industry.<\/strong><\/em><\/span><\/p>\n

Founded in Grasse, Provence, Molinard is the oldest perfumery house of its kind.<\/p>\n

Molinard story dates back to 1849, when\u00a0Hyacinthe Molinard set his shop\u00a0in Grasse to sell Eaux de Fleurs. Due to his endless passion for creation, this little shop quickly earned a reputation as one of the best perfumeries under the\u00a0bountiful Riviera sun, attracting clientele with a deep pocket and high standards.<\/p>\n

\"laIn 1920, Molinard took the perfumery world by a storm by launching a women’s fragrance with\u00a0vetiver, a note that until that very moment was considered a strictly men-reserved note. Habanita redefined fragrance codes and etiquette, a trailblazing trait that Molinard is particularly proud of.<\/p>\n

Fast forward the 21st century, Molinard is now driven by the wild, creative and artistic force that is C\u00e9lia Lerouge-B\u00e9nard, the fifth generation of perfumers and the first woman executive in the Maison Molinard. Her olfactive visions are now widely available with the distinctive Molinard label, including three fragrances that have been added in Scentbird fragrance portfolio:<\/p>\n